Two-thirds of Brits want high speed broadband over cheap deals – survey reveals

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A new survey shows the majority of Brits are more interested in fast broadband speeds than cheap Internet deals. Research from broadband, TV and phone comparison site found two-thirds of Brits look at broadband speed, rather than price, when choosing a deal.

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We always suggest customers ignore ‘up to’ claims, and instead use’s postcode checker to get a realistic estimate of broadband speeds in their area

Two-thirds of Brits think broadband speed is more important than price when choosing an Internet provider, according to research from comparison site

Visitors using to compare broadband deals were asked to take part in a poll to discover whether speed or price was most important when choosing a broadband package.
And the resounding winner - with 65.3% of the votes - was broadband speed.

In total, 1,291 people who visited the site between May and August 2012 answered the question, with 843 of those claiming speed was the key factor when choosing an Internet provider.

Just 448 people – or 34.7% - said they’d prefer cheap broadband deals over a fast connection.

The news comes as the latest figures from Government telecoms watchdog Ofcom show the average UK residential broadband speed hit 9Mbits/s in May 2012 – up from 6.8Mbit/s in May 2011., which is one of just two Ofcom-accredited broadband, TV and phone comparison sites, was set up in 2005 to provide free, impartial advice on a range of broadband deals.

The site allows people to check the estimated top speed of broadband services in their area, as well as finding out if they can get fibre optic or superfast broadband.

Paul France, CEO of, said it was important for consumers to compare broadband deals before making a decision on the best package for them.

“Ofcom stepped in to ensure Internet service providers don’t over-state the available broadband speeds on their network. ISPs can now only quote a specific speed in their advertising if at least 10% of customers can actually get that speed,” he said.

“We always suggest customers ignore ‘up to’ claims, and instead use’s postcode checker to get a realistic estimate of broadband speeds in their area.”

Ofcom said the introduction of new superfast broadband deals – such as Virgin Media’s ‘up to 60Mbit/s’ service, and BT Infinity 2 – had helped push up average Internet speeds, even though less than ten per cent of residential broadband connections in the UK are classed as ‘superfast’.

The Government has set an ambitious target to make UK broadband faster than anywhere else in Europe by 2015.


Notes to editors

For more information on this story, please contact Dominic James, content manager at, on +44 (0)845 163 7893.

About, set up in 2005, provides completely free, impartial advice on broadband, TV and phone deals. It is one of only two broadband, TV and phone comparison sites accredited by Ofcom, the UK Government’s telecoms watchdog. Visitors to don’t need to sign up or register: they can dive straight in to read guides to broadband by area, check the availability of fibre optic broadband or superfast broadband, research estimated download speeds and compare broadband prices between providers. They can also compare bundles, to save cash on combined Internet, TV and phone packages.

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