New Social Discovery Website Asks "Would you give up your Pinkytoe to Meet That Special Someone?"

Share Article offers people a new way to meet, flirt and have fun

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Have you ever wanted to meet someone but didn't have the nerve? Pinkytoe helps you break the ice.

Launched by the team at Ten Ball Labs, is a social discovery site for anyone who wants to meet new people online. Rather than connecting you with the people you already know, Pinkytoe helps people break the ice and make new friends who share their interests.

Pinkytoe builds on the growing popularity of social discovery websites, like social photo sharing website Pinterest, which currently has over 11.5 million users globally and has grown over 2000% since May 2011.

Whereas traditional social networking websites, like Facebook and LinkedIn, do a great job of connecting you with the people you already know, Pinkytoe allows users to find and connect with new people who share similar interests but are not part of their current social network.

Social discovery websites are expected to pose a real threat to social networking platforms like Facebook in 2012 – perhaps no surprise, considering the fact that the number of people in the world you don’t know is far larger than the number of people you do know.

“Have you ever wanted to meet someone but didn’t have the nerve? Is there someone out there who you are so interested in that you’d hypothetically give up your pinkytoe to meet? That’s what is all about. With one simple mouse click you can send a kiss, marry someone or even proclaim them worthy of your pinkytoe!” explains Pinkytoe's founder.

Many younger people no longer want to be on a social network with their parents. Pinkytoe is a place where you can express who you really are and make new friends.

Pinkytoe is a community built on fun and positive reinforcement, and aims to provide a safe, comfortable online environment for people to meet, chat and become friends.

Once users have broken the ice, they can send private messages and interact with people from around the country.

Pinkytoe is created specifically for Generation C (or Generation Connected) – Americans between the ages of 13 and 34, who are more connected digitally and online than any other age group. Making up only 23% of the U.S. population, Generation C represents an outsized portion of consumers watching online videos (27%&, visiting social networking/blog sites (27%), owning tablets (33%) and using a smartphone (39%).

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Doug Reffue
Ten Ball Labs LLC
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