39DollarGlasses.com Re-Invents the Online Try-On Tool With TrueFit™ Technology

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An advanced try-on tool that completely removes anxiety from the shopping experience while allowing our customers to choose their frames with more confidence.

We understand that one of the greatest challenges an online eyeglass store has to face is helping the new customer overcome any anxiety they may have about buying their eyeglasses online, Dr. Weinstein

39DollarGlasses.com, the leading provider of eyeglasses on the Internet, is proud to announce that they are making it easier than ever to find the perfect frames for one’s personal style and face shape. With their proprietary TrueFit™ Technology, 39DollarGlasses.com now makes it possible for a shopper to see exactly how the frames are going to look and fit on their face before they make their purchasing decision.

“Our new TrueFit Technology makes it possible for the shopper to upload a picture of themselves to our website so they can see exactly what our frames look like on their unique face and this is important because each face is uniquely different,” said Dr. Marc Weinstein, CEO of 39DollarGlasses.com.

TrueFit Technology is an advanced try-on system that goes beyond simply superimposing the frames on the face. This advanced tool allows users to input their pupillary distance (PD), after which the program automatically resizes the frames so users can see exactly how the frames are going to look and fit on their faces before they buy. Because this tool uses accurate measurements and actually physically resizes the frames according to individual data, what you see in the photo is exactly how the frames are going to look on your face when you receive them from 39DollarGlasses.com.

“While we may have a growing list of returning customers who love the quality of our products and services and appreciate our low prices, we also understand that one of the greatest challenges an online eyeglass store has to face is helping the new customer overcome any anxiety they may have about buying their eyeglasses online,” said Dr. Weinstein. “At 39DollarGlasses.com, we finally have an advanced try-on tool that completely removes anxiety from the shopping experience while allowing our customers to choose their frames with more confidence than ever before. Thanks to our TrueFit try-on tool, our customers will know exactly what to expect from the look, fit and style of their eyeglass frames before they buy,” added Dr. Weinstein.

39DollarGlasses.com’s new try-on tool, powered by TrueFit Technology, was unveiled to online customers on August 13, 2012.

About 39DollarGlasses.com: http://www.39DollarGlasses.com was developed by eye doctors to create an inexpensive method for people to acquire high-quality, finished prescription eyeglasses. It is completely doctor owned and operated with facilities in New York, producing essentially every kind of prescription eyewear, manufactured exclusively in the USA.

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