apps not only drive download revenue, they impact purchase decisions, drive ad revenue and create a direct to user relationship
(PRWEB) August 27, 2012
Telematics Update: Apps and their varied availability will offer the OEMs a new way to create brand differentiation for consumers. Josh Martin, Director of Apps Research at Strategy Analytics has also noted the correlation between the cell phone market and the automotive industry in that “apps not only drive download revenue, they impact purchase decisions, drive ad revenue and create a direct to user relationship”.
Mercedes-Benz, Honda, BMW and Facebook are among the major players in the automotive content and apps space. They will come together at the Content and Apps for Automotive USA 2012 Conference in December in San Diego to thrash out new business models that will pave the way for a new generation of connected vehicles offering a heightened driving experience.
The Content and Apps for Automotive USA 2012 Conference and Exhibition will bring together industry executives and thought leaders to allow you to learn about the latest cutting-edge technologies and business model solutions. An independently researched program and a world renowned collection of over 30 expert speakers will address key issue in the emerging new-era of content and apps for automotive.
Content and Apps for Automotive USA 2012 (December 4-5, San Diego, CA) is the only event to provide an in-depth analysis about this emerging industry.
Expert speakers from Mercedes-Benz, KIA, BMW, Toyota, Facebook, Spotify, Livio, GM, Honda and many more will discuss:
- Solutions to suit new cloud-based technologies and captivate a new realm of consumers
- How vehicle-centric apps can be used to create compelling auto-focussed offerings and transform CRM
- The various revenue distribution models and assess how to supplement apps through premium content
For the complete Content and Apps for Automotive USA 2012 conference program and speaker line-up, access the e-brochure at http://www.telematicsupdate.com/content-services-mobile-apps/conference-event-brochure.php
Or you can contact the Telematics Update team at content(at)telematicupdate(dot)com
After another ground-breaking Content and Apps for Automotive Conference last year, Melvin Diaz of Alpine said, “Content and Apps for Automotive conference provides a unique forum for content providers, mobile device manufacturers, wireless carriers, in-vehicle device manufacturers, and vehicle manufacturers to create next generation of vehicle infotainment solutions”.
For more information contact the Conference Director on the details below:
Conference Director | Telematics Update
apym(at)telematicupdate(dot)com | +44 (0) 207 375 7599