Research by The WebEvents Company Shows that Webinars Make Perfect Business Sense and are a Cost-Effective way to Generate New Sales Leads

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The WebEvents Company recently presented findings that showed that Webinars can not only be an effective way to find new customers but they cost only a fraction of alternative lead-generation activities. It will follow this up with another 30 minute executive breakfast briefing Webinar on September 13th titled “Why Webinars make business sense”.

The WebEvents Company

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Quite bluntly, many people run very poor Webinars, which not only do nothing to help them generate new business; they can positively damage their company and personal reputation.

The WebEvents Company runs regular 30 minute breakfast Webinar briefings in conjunction with change and transition management specialists Interimco to address key business issues facing business managers today.

It recently presented findings from its own research that compared the costs of generating new business sales opportunities from an international business conference, a national conference, a national trade show, a breakfast seminar run in a restaurant in London and two Webinars.

This research showed costs per lead varied from almost GB£10,000 down to less than GB£30, with a Webinar run by The WebEvents Company proving to be the best value. The Webinar schedule on the WebEvents web site includes a recording of this research presentation and others in the 30 minute breakfast briefing series. It also includes registration links to future planned Webinars.

One of the great things about Webinars is that one can present to “attendees” who can join the event from anywhere in the world. They just need access to the internet. Whilst the technology makes it easy for any business to make use of Webinars, people often forget the basics of marketing; the event needs to be targeted correctly to the right audience with the right message and delivered professionally. The presentation and the technology need to be well rehearsed.

“Far too many people think they can just turn up and give their presentation and wonder why there is no audience, or the attendees leave after a just few minutes, or the audience cannot hear the audio, for example. “, says David Hunt, Managing Director of The WebEvents Company. “Quite bluntly, many people run very poor Webinars, which not only do nothing to help them generate new business; they can positively damage their company and personal reputation,.” He continues.

This is why, particularly for the first few Webinars, it is good to use a professional services company like The WebEvents Company which provides a complete packaged webinar service to look after the details, enabling the client to focus on delivering its message and to maximise the potential benefit from using these events.

Having run more than 300 Webinars, generating £millions in new sales David Hunt set up The WebEvents Company specifically to help businesses of all sizes use Webinars to find new customers in new markets that would otherwise be unreachable.

Its next thirty minute briefing titled “Why Webinars Make Perfect Business Sense” will be on Thursday September 13th starting at 08:30 British Summer Time. In this briefing, David Hunt, Managing Director of The WebEvents Company and Principal Partner of Interimco will reveal

  •      How webinars work
  •      How to use them to generate sales
  •      The tips and tricks that will make webinars really effective
  •      How to get started straight away
  •      How to make use of webinars even on a tiny marketing budget

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