Rising internet use will facilitate books sales and expand global book markets
Los Angeles, CA (PRWEB) August 27, 2012
Lower disposable income hampered discretionary spending on books and, therefore, hampered Global Book Publishing industry growth during the past five years. A transition toward digital technology also dented revenue due to the difficulty of pricing e-books, which are intrinsically different from printed products. According to IBISWorld industry analyst Agata Kaczanowska, the investments necessary to transition toward digital publishing also led to consolidation within the industry: they resulted in a 2.5% annualized decline in firms to 16,467 in the five years to 2012. New forms of entertainment also forced book publishers to increasingly compete with other media, including self-publishers and free e-books. Consequently, the industry is forecast to decline at an annualized five-year rate of 2.5% to total $108.7 billion in 2012, which includes a 3.7% drop in 2012 alone.
Nonetheless, the Global Book Publishing industry is addressing several opportunities. Most markedly there has been rapid growth in e-books sales, albeit off a very low base. As publishers develop efficient pricing and distribution models for these books, the industry is expected to benefit from lower production costs and higher volume sales, says Kaczanowska. Sales volumes are expected to increase because e-books are generally cheaper and more accessible for consumers to buy. They also provide consumers with more choices in what to read. Another opportunity for the industry is in the form of rising disposable income and literacy rates in newly industrialized countries like Brazil, Russia, India and China. Consumers in these markets are buying an increasing number of books and represent a significant share of the world population. They are also increasingly educated and, as a result, sales growth of educational and professional titles is expected to have exceeded sales growth of consumer titles. The transition toward higher-priced education and professional titles and the shift toward e-books are expected to result in industry profit expansion during the next five years.
The largest company in the industry is Pearson PLC. Concentration has increased over the past five years and is expected to increase further over the five years through 2017. Industry operators are increasingly acquiring companies and operations that expand their presence within book publishing and divesting of noncore activities. As a result, the largest industry participants are growing faster than the industry average. Disposable income and literacy growth during the next five years will support industry growth. The increasing use of the internet will facilitate book sales, and the convenience of e-books will also expand the overall book market. As a result, industry revenue is forecast to grow in the five years to 2017. For more information, visit IBISWorld’s Global Book Publishing industry report page.
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IBISWorld industry Report Key Topics
Firms in this industry are book publishers and carry out the design, editing and marketing activities necessary for producing and distributing books. These enterprises may publish books in print, electronic or audio form.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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