New York, NY (PRWEB) August 27, 2012
To celebrate the release of Happiness is…Peanuts: Go, Snoopy, Go!, Peanut Butter & Co., Warner Home Video, and Peanuts Worldwide have teamed up to launch the Nuts About School Sweepstakes.
The sweepstakes, which starts August 28, 2012 and ends October 12, 2012, will promote the release of the Happiness is…Peanuts: Go, Snoopy, Go! DVD on October 9, 2012. Five winners will each receive a prize pack containing Peanut Butter & Co. products, Peanuts DVDs and Peanuts merchandise. The Grand Prize winner will win $500 worth of school supplies and $500 worth of school supplies for a school of the winner’s choice.
Promotion for the sweepstakes will appear on Peanut Butter & Co. products throughout 2012, as well as in online and social media channels.
“Peanut Butter & Co. is happy to celebrate a new school year and a new animated Peanuts collection,” said Lee Zalben, Founder & President of Peanut Butter & Co. “With school fast approaching, we think this promotion will really get consumers into the school spirit.”
There is no purchase necessary to enter the sweepstakes. For a complete set of rules and to enter, consumers can go to http://www.NutsAboutSchool.com.
The Happiness is…Peanuts: Go, Snoopy, Go! DVD showcases the hilarious trials and tribulations of the entire Peanuts gang, pairing the TV special "It’s Spring Training, Charlie Brown" with an episode from "The Charlie Brown and Snoopy Show" on one disc. In "It’s Spring Training, Charlie Brown," the Peanuts baseball team works doubly hard during spring training not just to win games, but to score uniforms for the team. "The Charlie Brown and Snoopy Show" features three segments, including “Peppermint Patty,” which sees Peppermint Patty struggle with a straight “Z” average in school. The DVD will retail for $14.97 SRP.
About Peanut Butter & Co.
Peanut Butter & Co. began in 1998 as a cozy little sandwich shop in Greenwich Village, NYC and has since become one of the fastest growing natural/specialty food companies in the US. The company’s ten varieties of all natural, flavored peanut butter are available in over 15,000 supermarkets and specialty food stores, including Kroger, Safeway, Target, Walmart, and Whole Foods. Dark Chocolate Dreams, the company’s chocolate flavored peanut butter, is the #1 selling all-natural chocolate nut spread in the country (Source: IRI). Peanut Butter & Co. brand peanut butter is made exclusively from USA-grown peanuts and contains no cholesterol, no trans-fats, no partially hydrogenated oils, and no high fructose corn syrup, and is both dairy-free and gluten-free. Find out more at http://www.ilovepeanutbutter.com and http://www.facebook.com/PeanutButterCo and http://www.twitter.com/PeanutButterCo.
About Warner Bros. Home Entertainment Group
Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD, electronic sell-through and VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher for both internal and third party videogame titles.
About PEANUTS WORLDWIDE
The Peanuts characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands.