SAP and Expedition PR Win Silver Stevie® Award in 2012 International Business Awards℠ for Customer Experience Edge Campaign

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The campaign “SAP and Expedition PR Go by the Book: The Customer Experience Edge” was honored in the Communications or PR Campaign of the Year - Marketing - Business-to-Business category.

"Focus on better understanding customers and delivering a relevant, superior customer experience has become a top CEO agenda today,” said Reza Soudagar, senior director, Customer Line of Business Marketing, SAP.

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Expedition PR and SAP were named the winner of a Silver Stevie® Award in the ninth annual International Business Awards. The campaign “SAP and Expedition PR Go by the Book: The Customer Experience Edge” was honored in the Communications or PR Campaign of the Year - Marketing - Business-to-Business category.

The team implemented an integrated thought-leadership program around the topic of Customer Experience Management in the United States, Asia-Pacific and Europe, using the book The Customer Experience Edge(McGraw Hill Professional: October 2011 by Reza Soudagar, Vinay Iyer and Dr. Volker G. Hildebrand) as a discussion platform.

"Focus on better understanding customers and delivering a relevant, superior customer experience has become a top CEO agenda today,” said Reza Soudagar, senior director, Customer Line of Business Marketing, SAP. “It spans every interaction customers have with a product or brand. Our campaign was designed to discuss the competitive advantage that companies can gain by embracing customer experience management as a business strategy. A key insight presented in the book is the critical role modern technologies such as mobility, analytics, big data, and social media have in enabling contextual engagement with customers to build trust and increase customer loyalty."

The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide are eligible to submit nominations – public and private, for-profit and non-profit, large and small. The 2012 IBAs received entries from more than 50 nations and territories.

“Entries to the IBAs grew substantially this year,” said Michael Gallagher, president and founder of the Stevie Awards. “Despite slow economic conditions in much of the world, the quality of nominations was outstanding, demonstrating that there are many companies that are innovating and growing regardless.”

More than 3,200 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration. Stevie Award winners were selected by more than 300 executives worldwide who participated in the judging process this year.

Details about The International Business Awards and the lists of Stevie Award winners are available at http://www.StevieAwards.com/IBA.

About Expedition PR
Expedition PR creates communications strategies and programs for innovative companies. Founded on the belief that technology shapes a sustainable future, the agency’s mission is to increase market visibility and demand for organizations that bring innovative solutions to market and foster socioeconomic development. The agency’s team understands the international market dynamics and has the technology and vertical industries expertise to position tomorrow’s leaders in a global, yet local world. For more details, go to http://www.expeditionpr.com or follow us on Twitter @ExpeditionPR.

About the Stevie Awards
Stevie Awards are conferred in four programs: The International Business Awards, The American Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at http://www.StevieAwards.com.

SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries.
All other product and service names mentioned are the trademarks of their respective companies.

SAP Forward-looking Statement
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

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Katja Schroeder
Expedition PR
(718) 514-2083
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