(PRWEB) August 25, 2012
Brightline Interactive officials announced today the creation of three custom-designed Twitterbuilds, to debut at the IRWIN Tools Night Race Aug. 25 at Bristol Motor Speedway. The three Twitterbuilds are one branded for IRWIN Tools and two for Bristol Motor Speedway.
Starting August 23rd, Brightline Interactive has been on-location at Bristol Motor Speedway to showcase the Twitterbuilds, which feature official hashtags and handles of the event. The official hashtag of the race is #ItsBristolBaby, and featured tweets come from accounts @BMSupdates and @IRWINTools.
“By integrating Twitter with the IRWIN Tools Night Race at one of motorsports’ most important speedways, Brightline is creating the ultimate interactive experience,” stated Erik Muendel, CEO and Creative Director of Brightline Interactive. “We’re looking forward to seeing #ItsBristolBaby trending at the international level, bringing the race’s excitement to fans who are unable to attend Bristol this weekend.”
About Brightline Interactive
Brightline Interactive is an award-winning, multi-discipline digital services agency that delivers creative solutions for web, mobile and experiential environments. Based in Alexandria, Virginia, Brightline develops and delivers branded solutions for both the public and private sectors by blending creativity and expertise of any and all media and technology available.