The 2012 NBA Baller Beats for Xbox 360 VMA Lounge Presented by Velodyne Benefiting VH1 Save The Music Foundation

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Platinum-Selling Duo Karmin to Perform at Exclusive and Invitation-Only Event at The Ritz-Carlton Residences at L.A. LIVE

The 2012 NBA Baller Beats ( for Xbox 360® VMA Lounge presented by Velodyne Acoustics benefiting the VH1 Save the Music Foundation celebrates the 2012 MTV Video Music Awards. On September 6th from 12 noon to 4pm, award nominees and attendees are invited to The Ritz-Carlton Residences at L.A. LIVE for an exclusive afternoon filled with luxury and music by DJ Casey Connor and Nate Novarro of dance-punk band Cobra Starship. Following the award show (7pm to 11pm), the festivities will continue with a private invitation-only Afterparty featuring a special live performance by Karmin with Demetrius and Ian Desdune on the turntables. Food and drinks will also be served throughout the afternoon and evening.

The events will be filled with fun and entertaining activities that celebrity guests will be able to experience, including playing the soon-to-be-released on Kinect™ for Xbox 360® NBA Baller Beats, the first-ever video game that enables users to perform like a pro using a real basketball. Additionally, Velodyne Acoustics will transform one of the rooms in the luxurious Ritz-Carlton Residences to present their most innovative products on the market, which range from headphones to subwoofers.

The Daytime Lounge will benefit VH1 Save The Music Foundation which helps public elementary and middle schools across the country restore their instrumental music programs to ensure that all children have access to a complete education. The NBA Baller Beats for Xbox 360® VMA Lounge and After Party would not be possible without the generous support of its sponsors which, in addition to the companies named above, include: Coca-Cola, Junk Food Clothing, Le Posh Salon, Niche, Refine Mixers, Voli Vodka and OneHope Wine. VH1 Save The Music Foundation will receive a portion of the proceeds from the event.

About XBOX

Xbox is Microsoft’s premier entertainment service for the TV, phone, PC and tablet. Its home to the best and broadest games, as well as one of the world’s largest libraries of music, movies, TV and sports. With Kinect, Xbox 360 transformed gaming and entertainment in the living room with a whole new way to play games and find entertainment — no controller required. More information about Xbox can be found online at

About Majesco Entertainment Company

NBA Baller Beats is published by Majesco Entertainment Company, a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices. Product highlights include Zumba® Fitness, Cooking Mama™, and Alvin and the Chipmunks. The company's shares are traded on the NASDAQ Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Brockhampton, UK, and a social games development studio in Foxboro, MA. More info can be found online at or on Twitter at

About Velodyne Acoustics, Inc.

Velodyne Acoustics, Inc., located in California’s Silicon Valley, established its roots over 30 years ago in audio technology. The company’s LiDAR division evolved after founder and inventor, David Hall, competed in the 2004-05 DARPA Grand Challenge utilizing stereo-vision technology. Based on his experience during this challenge, David Hall recognized the limitations of stereo-vision and developed the HDL64 high-resolution LiDAR sensor. Since its first commercial sale in 2007, Velodyne’s LiDAR division has emerged as the leading developer of laser imaging technology. Today, Velodyne continues to build on its iconic history by introducing groundbreaking technology and design to transform the headphone market. Find out more about by visiting and

About Ritz-Carlton

Ritz-Carlton, the 224 luxury homes of The Ritz-Carlton Residences at L.A. LIVE are the most exclusive residences in Los Angeles, on the top floors above The Ritz-Carlton Hotel, in the heart of L.A. LIVE, with expansive views of the downtown Los Angeles skyline, San Gabriel Mountains, Pacific Ocean and Hollywood Hills. The Residences’ HOA-included services and amenities encompass: 24-hour valet parking, 24-hour dedicated lobby ambassador, dedicated residential concierge, catered continental breakfast, private residential lounge and boardroom, private screening room, private residential fitness center, rooftop swimming pool and spa with landscaped sky terrace, and more. The Ritz-Carlton Residences at L.A. LIVE is developed by AEG, owner and operator of some of the world’s most successful arenas, theaters and stadiums, including the L.A. LIVE sports and entertainment district, London’s The O2 arena and Shanghai’s Mercedes-Benz Arena. One-, two-, and three-bedroom Residences are available, and located on the 50th and 51st floors are the single- and two-story penthouses. Sales at The Ritz-Carlton Residences at L.A.LIVE are represented by The Agency, the full-service, luxury real estate brokerage committed to bringing a high level of expertise, customer service and attention to detail to the marketing of world-class properties.

About VH1 Save The Music Foundation

The VH1 Save The Music Foundation helps develop long-term, sustainable instrumental music programs that provide children with equal access to music education regardless of their financial situation. Through strategic partnerships with school districts, the Foundation provides brand-new musical instruments to public elementary and middle schools, jump-starting dormant music programs across the country.

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Shae Savin