HealthCompare To Take On Health Insurance Consumer Lack of Information Via Ebooks

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HealthCompare, a nationally recognized health insurance comparison site, targets ereader community for education.

HealthCompare is insurance education at its best

Infographics are useful tools that help people understand complex topics by extracting jargon and industry lingo.

Studies from recent years discovered the American medical debt ratio to be of phenomenal proportions, HealthCompare opts to reach out to health insurance consumers to help them ease that financial burden.

Through the use of e-books, HealthCompare chooses to release titles in the self-development line of books that Americans can use as guides when navigating these waters of life. Aware of the explosion in the publishing industry and the staggering numbers of shoppers who are reading via ereaders and other electronic means, HealthCompare has chosen to educate as many consumers as possible.

The titles they will publish will range from topics such as college survival, surviving divorce, becoming self-employed, how to stay happy and much more. HealthCompare will publish their books on a weekly basis beginning in mid September.

They did not begin their route to education through these ebooks, however. Originally, they chose to help people who visited their site make health insurance comparisons effectively by using questionnaires that would help them make decisions that were educated. Many consumers made decisions based on monthly premiums alone, but HealthCompare understood that good coverage is much more than the monthly premium.

The questions they asked site visitors would help them understand what types of policies they should be comparing and how much they should be aiming to pay in their total out-of-pocket costs. The questions helped consumers develop a deep understanding of their needs.

The questions HealthCompare asked were as follows:
What are the consumers current health care needs? Do they currently require medication? Does the consumer have a pre-existing condition? Or are they seeking to start a family in the near future?

Does the financial state of the shopper allow for a lower deductible, thusly giving them a higher monthly premium? Or would having a high deductible (and therefore lower monthly premium) be more beneficial?

Is the consumer’s physician a factor? If they prefer to continue seeing their doctor of choice, HealthCompare helps them decide what policies allow that.

Are there any other health insurance options for the shopper, such as spouse or parent plan?

Once consumers get their quotes, HealthCompare then helps them narrow their decisions by prompting them to ask further questions, like:

How much will the policies being compared cost them from their pocket when considering deductibles, co-insurance, and co-pays?

What will the policies being compared offer in terms of maximum out-of-pocket expense?

Will the consumer’s office visits be covered?

Do any of the policies up for comparison offer maternity?

Is prescription drug coverage an option?

How much will the consumer pay for emergency services and ambulances?

Will the current primary physician and local hospitals be accepted under any of the policies being considered?

Health insurance costs are much more involved than mere premiums and buyers must carefully consider all out of pocket expenses to understand what their policies will ultimately cost them.

After the questionnaires HealthCompare, then sought to give shoppers a deeper understanding of the hardships they may face through infographics.

Infographics are useful tools that help people understand complex topics by extracting jargon and industry lingo. They display the necessary data through colors and images in aesthetically pleasing ways.

Some HealthCompare’s infographics released are:
Is There Really Affordable Medical Coverage Available - Designed to help consumers find their most affordable options

COBRA Isn’t The Only Health Insurance For Unemployed - Designed to educate the unemployed on their health insurance choices

Private Health Insurance Vs. Group Health Insurance - Educates shoppers on the difference between private and group health insurance

Other infographics can be found here.

About Health Compare: HealthCompare was launched in 2009 to work with brokers and carriers to help individuals and families easily research, compare, buy, and enroll in the right health insurance plan at the right price. Based in Orange, Calif., it delivers accurate, customized, health insurance quotes for the country's diverse population.

Through a unique partnership with its sister company, CONEXIS, HealthCompare has the ability to quickly reach thousands of COBRA-qualifying consumers and provide them with COBRA alternatives at the moment they become eligible for COBRA benefits. This provides these consumers with an opportunity to enroll in individual or family plans and potentially save hundreds to thousands of dollars on COBRA premiums and, at the same time, rewards referring brokers with referral fee income for the life of each policy.

For more information, visit or call 888.748.5152.

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Michelle Ruble
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