SaveOnBrew Shares Beer Trend Data

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SaveOnBrew tracks beer prices, trends and brands. The website, http://www.SaveOnBrew.com, is the only place in America where beer drinkers can find updated, accurate information on beer prices in their zip codes. Understanding recent trends and data helps the group add more cutting-edge brands and merchants to their ever-growing database.

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People are starting to realize that beer flavors can be just as complex as wine

SaveOnBrew tracks beer prices, trends and brands. The website, Saveonbrew.com, is the only place in America where beer drinkers can find updated, accurate information on beer prices in their zip codes. Understanding recent trends and data helps the group add more cutting-edge brands and merchants to their ever-growing database.

Their peer-reviewed data suggests the following beer trends for 2012:

  •     Beer is America’s favorite alcoholic beverage. The most recent Gallup poll found that 39 percent of drinkers say beer is their alcoholic beverage of choice, followed by wine (35 percent) and hard liquor (22 percent). Last year, beer and wine were almost tied – at 36 and 35 percent, respectively.
  •     That same Gallup survey found that 66 percent of American drinkers enjoy 4 drinks per week. Also, 12 percent said they had 8 or more drinks in the past week, with 22 percent admitting they “sometimes drink too much.” While this number is up from 17 percent last year, it’s still a far cry from the 35 percent spike in the mid-80s.
  •     Beer makes college students more satisfied with their overall social experience at school, found a study by the American Sociological Association. The happiest students tended to be those of higher economic status who were affiliated with Greek organizations – and were more likely to binge-drink.
  •     Cruise passengers are enjoying beer, wine and cocktail packages on Royal Caribbean, Celebrity and Carnival. This year, Carnival rolled out a new $50-a-day unlimited alcohol package to save customers on the typical $10-a-drink expense, says USA Today.
  •     Craft beer sales rose 15 percent within the last year and just this August, Merriam-Webster added the term “craft beer” to its Collegiate Dictionary as “a specialty beer produced in limited quantities.”
  •     The American Sociological Association presented a study that found married people generally drink less. For men, the stress of divorce led to binge drinking. However, three-quarters of divorced women said they drank less after their marriage dissolved because they were no longer influenced by their ex’s drinking.    
  •     A new study found that Texas craft brewers and brew pubs pumped $608 million into the state economy in 2011, but that could have been $5.6 billion (and 52,000 new jobs) if legislation was drafted to support the burgeoning industry.

“From our vantage point, America’s love for beer is growing, despite the recession,” says SaveOnBrew’s Mark Davidson. “People are starting to realize that beer flavors can be just as complex as wine. That’s having a huge effect on women beer lovers, not to mention the sale of higher-priced craft beers. We’re happy to bring the public more information to shape their beer buying habits.”

For information on the best local beer prices, drinkers can visit SaveOnBrew.com for a list of sales.

About SaveOnBrew.Com: Founded in 2010 to help thirsty beer drinkers across the United States find the lowest advertised prices for one of the world’s most popular beverages.

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Jennifer Davidson

Mark Davidson
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