Most cookware manufacturers now sell directly from their websites and lead visitors to products they want to push, rather than offering clear information on what they offer or why we need it.
Roanoke, Virginia (PRWEB) August 28, 2012
Labor Day 2012 is right around the corner and soon buyers will start thinking about Christmas. Shoppers visiting local kitchen and cooking stores will be excited to see new colors and options. Online buyers may have to be creative to find what they are looking for as many cookware manufacturers have developed websites more eager to sell than be helpful.
Mark Jala, founder of the Your Cookware Helper website, http://www.YourCookwareHelper.com, wrote an article for the website that looks at 2012 cookware trends, and what’s out there from cookware manufacturers. The first trend Mr. Jala cites is a lack of comparative data on manufacturer’s websites. “I was very surprised at how much work it takes to get a good grasp on what a cookware maker has to offer. Perhaps that is why cookware websites like mine have to exist, to help home cooks find what is best for them,” says Mr. Jala. “Most cookware manufacturers now sell directly from their websites and lead visitors to products they want to push, rather than offering clear information on what they offer or why we need it.”
The best manufacturer website Mr. Jala found was Cuisinart. “When visiting Cuisinart and clicking on their cookware link, visitors are immediately given comparative data on their product lines with essential information. Visitors can quickly narrow down their choices right from this one page,” says Mr. Jala.
The 2nd trend Mr. Jala cites is the expansion into other kitchen products, namely kitchen electronics and cutlery. Many cookware manufacturers are offering slow cookers, indoor grills, and immersion blenders. On the high-end he offers All-Clad as the example with their slow cookers, blenders, grills, waffle makers, and toasters. Farberware, Anolon, and Cuisinart, among others also offer cutlery.
Mr. Jala says the 3rd cookware trend is what excites him the most: “We’re seeing new colors that are vibrant, bold, and captivating. It’s not just enameled cast iron where the colors can be seen, though there are great new colors out there in cast iron. Staub, for example, now has pure white and others in the Vitamin lineup that includes eggplant, basil, cherry, grenadine, and lemon. Whole cookware product lines are colored. Anolon, Circulon, and Farberware now have offerings in bronze, grey, red, titanium, orange, and chocolate.”
The 4th cookware trend Mr. Jala finds is with multi-function devices and a never ending supply of gadgets. Thanksgiving 2012 can have turkeys cooked on a new Waring TF200 deep fryer that is also a rotisserie and steamer. Coffee maker, toaster, and griddle are now combined as an all-in-one unit. “Your local kitchen store can have a wall of various gadgets for single purposes like corn butter spreaders, corn cob holder, corn husker, strawberry huller, mango pitter, avocado pitter, and every other device imaginable. Gift giving can be very creative this year,” says Mr. Jala.
The full article also includes a review of 16 popular brands from All-Clad to Staub covering their current product lines, and what stands out. The article can be found here: http://www.yourcookwarehelper.com/cookware-tips/142-whats-new-in-cookware-and-cookware-trends
Mark Jala, the founder of Your Cookware Helper, blogs about cooking and the relationships that can be crafted during family meals at http://www.CookTalkLove.com. He is also the founder of the Home Cooking Academy, offering online cooking classes, and Your Cutlery Helper. Mark can be reached at mark(at)yourcookwarehelper(dot)com.