Frederick, MD (PRWEB) August 30, 2012
Seamlessly combining old-world charm with the best of today’s technologies and amenities, The Willcox Hotel is a premier historic boutique lodging destination in Aiken, SC.
“Our approach has always been to utilize the best technology to optimize guest experiences,” says Shannon Ellis, Owner at The Willcox Hotel. “This is truly the most incredible honor to be acknowledged by such a prestigious magazine. We've spent a lot of time searching out the best vendor partnerships and we're incredibly grateful for the support and level of efficiency Skyware has been able to offer us, said Ellis. The Willcox Hotel — a historic property in Aiken SC for 114 years — is all about being on technology’s leading edge, especially when it comes to using innovative tools to enhance relationships with guests — and Skyware promises and delivers just that. “We worked very closely with The Willcox staff to ensure our software gives the property, and its valued associates and guests, all of the tools they need to stay connected,” says Mario Gordon, CTO of Skyware. “We are constantly enhancing our proven PMS to further customize and expand Skyware’s functionality and flexibility. To be associated with one-of-a-kind, award-winning properties like The Willcox Hotel demands and deserve like-minded technology partners and that’s what Skyware is all about.”
“The Willcox Hotel is a unique, independent property, blending traditional hotelier values with the latest technological advantages,” Ellis says. “We leverage the Internet to directly market to our customers, and use Skyware’s high-touch/high-tech customer relationship management tools to stay in touch.”
“Thankfully, with all of the functionality we have through Skyware, we can provide high-tech reservations, yet still maintain their high-touch ways,” Gordon adds. The Willcox Hotel uses Skyware for property management, online reservations and spa service operations. Automated room booking functionality also lets the hotel control inventory and rates in real time resulting in significantly improved revenue per room. “Our guests cover the gamut, from leisure to business, and we host a lot of international guests as well due to our community association participation with the city of Aiken,” says Ellis. “The wide variety of guests coming into our hotel requires we focus on serving their needs. With Skyware PMS & CRM, not only can we meet and exceed guests’ expectations, we also can anticipate them.” “The vast majority of our guests are technologically savvy, and they expect us to be the same,” adds Ellis. “We’re moving in the direction of letting guests do everything through their smartphones”.
About The Willcox Hotel
The Willcox was built in the late 19th century for well-to do Yankees seeking warmth, light and high society. Aiken was popular with the swells and dandies of the Gilded Age and they came in such numbers every winter that the town was dubbed the "Winter Colony." Great dances were held and ballrooms glittered with candlelight. The far-reaching reputation of the Southern inn was built on its atmosphere, impeccable service and excellent cuisine. Famous guests included Winston Churchill, Harold Vanderbilt, W.R. Grace, Elizabeth Arden and Count Bernadotte of Sweden. Legend has it that Franklin Delano Roosevelt rode his private train car to the back door and slipped in quietly. It also is well documented that the Prince of Wales was regretfully turned away during Master's week because there was no room.
As grand and graceful as ever, The Willcox continues to draw international guests who enjoy first-class service, gracious accommodations, excellent cuisine and the magic of historic Aiken, South Carolina — unforgettable experiences that won The Willcox a 2012 Best Hotel in the World Award from Travel and Leisure and a Best 50 in the U.S. Small Hotel Award by Condé Nast Traveler in 2011. The hotel’s owners also received a Stewardship Award for outstanding upkeep of a key historic property by the city’s volunteer Historic Aiken Foundation, and local fans repeatedly have voted it the best hotel in town.
Phone: (803) 648-1898
About Skyware Hospitality Solutions
SKYWARE Hospitality Solutions, serving the hospitality industry with its 7/24 service and state-of-the-art technology, is widely recognized for providing hotels, resorts and management companies with flexible software solutions. Based in Frederick, MD, with a network of offices worldwide, SKYWARE is a leader with advance software tools for hotel owners and operators who need to manage their business in a real time environment for efficient operational control and profitability.