Easy2 Leads in Providing Mobile Merchandising Content and Technology to Manufacturers and Retailers

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Active smartphone and tablet demos surpass 74,000.

Easy2® Technologies is pleased to announce that its mobile device product demo count currently available has surpassed 74,000, making it the leading provider of multichannel merchandising content and technology to consumer product manufacturers and retailers.

“Easy2 was an early supporter of interactive content optimized for mobile and tablet displays,” said Ethan Cohen, Easy2 CEO. “Now we benefit from a leadership position in this area as our capabilities continue to expand along with the amount of traffic and content that we support on mobile and tablet devices.

“Our smartphone and tablet-optimized product selectors and demos make the shopper experience better, while helping our valued partners sell more products,” said George Koenig, Easy2’s Vice President of Sales. “Our clients have seen up to a 400% increase in conversions using our product selectors and an average 50% increase using our demos. The mobile versions help manufacturers and retailers meet shopper needs at home, on-the-go or in-store.”

“We saw significant lifts in views of the demos and interactions with the products,” said Michele Lupton, Marketing Communications Director for Groupe SEB North America, an Easy2 client, “and each time we added new brands and new product demos, we saw the same types of increases. Easy2 product demos work because they allow shoppers to view our products in detail and have their questions answered. We were so pleased with the web demos that we decided to use Easy2 for mobile demos too.”

Mobile product selectors are software tools that help shoppers find the right product based on their unique needs and preferences by asking a series of questions. As shoppers answer the questions the product selection is narrowed and only products that fit the shopper’s needs are shown. Mobile demos help consumers learn more about products by allowing them to interact with educational and engaging content such as image galleries, 360-degree image rotations, and videos, all of which reduce buyer hesitation and gives consumers the confidence to buy.

Easy2 helps manufacturers and retailers provide a consistent experience across all shopping devices. The Easy2 technology platform generates online and mobile versions of all product demos and product selectors, so a demo created using Easy2 tools is automatically available as a web demo, smartphone demo and a tablet demo. Easy2 allows clients to create a multichannel merchandising strategy to connect with shoppers whenever, and wherever, they shop.

For more information on multichannel merchandising tools, please contact Easy2 at info(at)easy2(dot)com, 216.812.3200 or 877.299.3366.

About Easy2 Technologies: Easy2 (http://www.easy2.com) connects manufacturers, retailers and consumers with engaging and educational merchandising content that coverts shoppers to buyers. Clients include leading consumer products manufacturers and online retailers such as Lowe's, Sears, Toys 'R Us, DeWALT, Britax, Mitsubishi and over 150 others.

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Jerry Spelic
Easy2 Technologies
(216) 812-4525
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