Bohemia, NY (PRWEB) August 29, 2012
On August 29th, anti aging cream manufacturer Likewise Skincare responds to an article published for The Drum regarding The British Skin Foundation’s latest campaign targeted toward middle aged men and women.
According to the article, the British Skin Foundation teamed up with the healthcare agency Langland to create the “Holiday Souvenir” campaign, which used visual ads to urge people who are middle-aged or older to have their skin checked. The article states that the campaign warns audiences about the second most common form of skin cancer in the UK, squamous cell carcinoma. According to The Drum’s article, the posters show skin lesions in the shape of sunny vacation destinations with the tagline, “A holiday souvenir that could lead to skin cancer.”
Lisa Shariat, representative for anti-aging cream manufacturer Likewise Skincare, comments on the campaign. “It’s encouraging to see skin cancer awareness being portrayed in such a creative and informative way. With hope, the ‘Holiday Souvenir’ campaign will give people the opportunity to catch early stages of skin cancer.”
According to Shariat, in order to prevent future skin damage, it is necessary to use a moisturizer that is packed with SPF. Shariat explains that skincare must be taken seriously in order to prevent premature aging the possibility of sun cancer. The article states that these lesions, developed through long-term sun damage, can lead to skin cancer if left untreated.
Likewise Skincare was founded by board certified dermatologist and President of Likewise, Inc., Dr. Julie Pena. Likewise daily moisturizers are all-in-one but not one-fits-all. Each moisturizer is formulated with skin-balancing toners to work with your specific skin type. The moisturizers use a combination of anti-aging antioxidants, ultra-protective zinc oxide, and water-resistant ingredients to keep you protected.