...49 percent of marketers report no change in their 2012 budgets compared to 2011, 29 percent report increases...
Erie, PA (PRWEB) August 30, 2012
Paramount Lists is excited to announce that they will be attending the DMA 2012 conference in Las Vegas. The conference is being held from October 13-18 at the Mandalay Bay. Beyond the killer keynote line-up that includes Chris Anderson and executives from Google, Facebook, IBM, American Express, and Buddy Media, DMA2012 offers amazing face-to-face networking opportunities. But what about education and content—stuff that you'll be able to learn, do, and win with? Oh, yeah, now we're talking. That's all there too. Attend any one of the 120+ sessions or follow a specific track, and walk away armed with actionable real-world best practices, benchmarks, and how-tos to make you more successful back in the office and start 2013 with a bang!
Paramount has had great success in past years meeting with prospective clients, existing clients and list owners. It is a great way to solidify business relationships and 'put a face with a name'. Meeting times are filling up fast so please contact Paramount today if you are interested talking with them about your direct marketing objectives.
The DMA focuses on all forms of marketing including direct mail. Many people ask: WHY use DIRECT MAIL? Let’s face it; there are so many alternatives available at this point that people have often questioned which one to use. When someone asks this question, Paramount Lists has always come back with 3 simple words as a reply: “BECAUSE IT WORKS!” Even though there are many channels to reach current and prospective customers in today’s world, none compare to the results from a well-executed direct mail campaign.
The reports of downscaling direct mail campaigns have been greatly exaggerated. People are starting to realize that social media and email campaigns are just not delivering the glamorous results hoped for.
Kristin Genovese, President of Paramount Lists, says “Overall marketing budgets in 2012 aren't too different from what they were in 2011, (Over $47 billion was spent on direct mail advertising in 2011) but their investments are more aggressive and customer acquisition-oriented.”
Marketers are climbing out of the foxholes and charging back to the fight for new customers in 2012. At least, that's what we see in the results of Target Marketing's 2012 Annual Media Usage Survey. They state “49 percent of marketers report no change in their 2012 budgets compared to 2011, 29 percent report increases, and 16 percent have seen their budgets fall.” For two years running, nearly twice as many companies have expanded their marketing budgets rather than shrink them.
The response when a postal campaign is tied in with another channel of marketing can be even more impressive. To drive this point home, please take a look at the attached case study by Chic-fil-A provided by Garey Fields, Direct Mail Advertising Specialist for the USPS. You will read how Chic-fil-A used Direct Mail and the power of Social Media to start a stampede!
Since 1972, Paramount Lists has been a full service direct marketing agency providing clients with turnkey solutions that incorporate data, direct mail, and email. Paramount understands that marketing products and services has unique challenges. Paramount has made a commitment to providing customized solutions to fulfill these objectives and has helped clients reach target audiences, increase their customer base and boost sales by assisting with the entire direct marketing process. Kristin Genovese says, “I’ve been exposed to all aspects of the direct mail process over the past 32 years but currently my focus is helping clients achieve better direct mail results”.
Paramount Lists is located at:
3126 Peach St
Erie, PA 16508