Amy Sacks Eyewear Announces Company Name Change to Fetch Eyewear

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A rebranding campaign is launched to better reflect Fetch Eyewear’s partnership with The Pixie Project, a Portland-based animal rescue shelter that benefits from the sale of Fetch frames.

Fetch Eyewear
Fetch Eyewear is forever linked to animal rescue efforts, and we are focused on developing our relationship with The Pixie Project to create a pet friendly footprint in the community.

Amy Sacks Eyewear has changed its company name to Fetch Eyewear to better reflect the mission of the company and connect with its animal rescue efforts. This rebranding includes an updated brand identity, expanded social media presence and new ecommerce website,

“Fetch Eyewear is forever linked to animal rescue efforts, and we are focused on developing our relationship with The Pixie Project to create a pet-friendly footprint in the community.” said Ann Sacks, founder of Fetch Eyewear.

In 2004, Sacks created Amy Sacks Eyewear using her extensive experience in the tile industry and her network of business connections. She originally developed Amy Sacks with the intent of creating a business capable of providing high-quality products while supporting long-term advocacy.

“Eyewear goes beyond a basic prescription,” adds Sacks. “It can change your whole perspective on the world.”

As a result, Amy Sacks became an independent eyewear brand that manufactured stylish frames at an affordable price, while providing funding for animal rescue. The framework of Fetch Eyewear is set up to continue this animal outreach for years to come as a sustainable business practice that integrates animal welfare into everyday business processes.

Fetch Eyewear will donate all corporate profits to support animal rescue and accessible veterinary efforts, as well as community education projects. This partnership has flourished in the past eight years and reflects the belief that fashion is nothing without compassion.

Fetch is excited to announce this rebranding and would like to invite those interested in the launch of the new website and fall collection of Fetch frames to view a preview of their website and sign up for news and updates through the Fetch mailing list. The new line of Fetch Eyewear will include a fresh range of colors and styles for men and women, all crafted with the same high quality acetate and materials as the original Amy Sacks line. Fetch will offer single vision prescription glasses, reading glasses and sunglasses. Each Fetch frame is designed in-house in Portland, Oregon and comes standard with free shipping and a lifetime warranty.

About Fetch Eyewear

Fetch is a small company with a big vision. We believe buying things you need should support the things you love. Modern philanthropy is no longer just a check in the mail followed by a tote bag that you never use. Today altruists can effect change by thoughtfully considering the items they bring into their lives and choosing those that give back.

Fetch Eyewear has pledged to donate all profits to the Pixie Project to improve animal welfare through rescue, veterinary care and education. We are extremely fortunate to do what we do and sincerely appreciate the support of those who wear our glasses and share our vision.

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Kristen Flemington
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