“In the next several months, application platforms and imminent PaaS cloud offerings will only be competitive if they are embedded with in-memory technology,” said Charlotte Dunlap, Senior Analyst, Current Analysis.
Sterling, VA (PRWEB) August 28, 2012
Current Analysis, the market leader in real-time, tactical competitive intelligence for the telecommunications and information technology markets, announced today that in-memory computing has hit mainstream enterprises whose low latency applications demand high performance and scalability. This is the result of significant progress made by application platform providers, including IBM, Oracle, SAP, VMware, and Software AG, which have prioritized integration projects between in-memory data technologies and their core middleware solutions.
“In the next several months, application platforms and imminent PaaS cloud offerings will only be competitive if they are embedded with in-memory technology,” said Charlotte Dunlap, Senior Analyst, Current Analysis. “This technology is crucial for combating big data issues which require advanced data manipulation around increasingly performance-intensive applications.” The market advisory report, In-memory: The Silver Bullet for Big Data written by Ms. Dunlap, includes information on the current state of the in-memory computing market and a summary and analysis of vendor offerings.
What started as a technology for the financial services market several years ago has now moved into the mainstream market, including travel, retail, telecom, and media and entertainment, due to the lower cost of RAM and advances in in-memory technology, namely data compression. Companies want to be able to generate new offers to their customers in the moment, have up-to-date product inventory data, and collect customer information on the spot. Within these new, broader markets, application platform vendors are reporting as much as a tripling of in-memory technology revenues this year.
Vendors’ in-memory solutions are built around data grid or distributed caching models, with some vendors moving into more specific use cases like data analytics and data warehousing. Leading solutions in this space include Oracle Coherence, IBM eXtreme Scale, SAP HANA, Software AG Terracotta, VMware vFabric GemFire/SQLFire, TIBCO ActiveSpaces, and Red Hat JBoss Data Grid. Now that application platform vendors recognize in-memory as a way to increase business and displace competitors, as well as help customers deal with big data, they are placing high importance on internal integration projects, which will lower the barriers of adoption for customers and make in-memory more consumable by a broader swath of businesses.
Vendors are embedding the technology into key components of their enterprise service bus (ESB) platforms, including application servers and messaging (message broker) products. For example, solution providers IBM and Oracle are including in-memory technology with purpose-built appliances and integrated systems; VMware is looking to attract broader markets through a new in-memory product that speaks the language of SQL database users; Red Hat is hoping to use its open source approach to make in-memory accessible to more developers; and SAP is talking up its in-memory technology, HANA, as the power behind its newly announced PaaS cloud offering.
“The technology is particularly important because organizations are grappling with performance and scalability issues associated with big data demands that cause hardship on enterprise web sites and infrastructures, especially during traffic spikes triggered by a particular event,” stated Jerry Caron, SVP Analysis, Current Analysis. “Therefore, enterprise architects are looking for ways to scale their infrastructure and more efficiently support new levels of data traffic without continuing to invest in costly legacy database systems. This supports the objectives of enterprise CEOs/CIOs who are looking for ways to expand business opportunity by making data-driven decisions pervasive throughout their organizations.”
To obtain a complimentary copy of this report, please contact Frank Blaul at 703-788-3657.
About Current Analysis
Current Analysis (http://www.currentanalysis.com) has been helping leading telecommunications, information technology and business software companies improve their competitive intelligence, differentiate themselves in the market, and win more business. Current Analysis is the only provider of real-time, in-depth tactical competitive intelligence, analysis, and advice. For more than 15 years, sales teams, product managers, marketing professionals, and executives have relied on Current Analysis as a trusted partner to improve their ability to anticipate and quickly take action on market opportunities and competitive threats. The company serves more than 35,000 professionals at over 1,600 global enterprises.
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