USFI Launches Five New Clients in Third Quarter 2012

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Founded in 1984 by Faisal Ahmad, Faisal learned firsthand the importance of depth of focus for the success of an organization. Such focus is evident in every step of the process with each client. Throughout the entire process of strategic innovation, brand development, creative execution and delivery of solutions through all Medias, USFI is focused on ensuring that all commitments and promises to each client are effectively and creatively fulfilled. Upon Faisal’s passing in March 2012, Douglas Ritter was appointed as President.

USFI is s company with a focus on customer service every step of the way ensuring all committments and promises are effectively and creatively fulfilled

Douglas Ritter, President of USFI, adds, “It’s all about creating desire; desire for our client’s products or desire for our client’s services. That’s our unique selling proposition.”

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Dallas-based USFI has launched five new clients in various industries including cosmetics, telecom, relationship development restaurants, and insurance, adding these clients to those already serviced by USFI. It is often said that as an ad agency, USFI is Dallas’s best-kept secret, and this may prove true as USFI selectively on-boards clients and looks to retain customers for life.

USFI is a company that supports clients in various stages of growth, from startup and growth expansion to companies that are ready to move to another revenue level. Some of the strengths that USFI brings to clients are first the ability to listen to the client – what does the client need and desire to achieve? Second is designing the strategy, direction, goals and plan. Third is the execution of the strategy, executing precisely to achieve the goals and initiatives of each business and contributing to the bottom line. Douglas Ritter, President of USFI, adds, “It’s all about creating desire; desire for our client’s products or desire for our client’s services. That’s our unique selling proposition.”

Each of these new clients is at a different phase of growth and therefore has different needs. USFI’s team has talent and abilities to meet these needs and deliver growth strategy for years to come. Most clients have been with USFI for many years and value the talent and relationships that come with a company that possesses loyalty, integrity and character. “Our founder always said that USFI has been in business for 28 years, and God willing, will be in business for 28 more,” said David Porter, VP National Accounts.

Porter continued, “In today’s market, clients need a company that understands marketing and the value it brings to the bottom line. Each client is different, with varying products, services, audience, market share, market segment and competition. USFI is poised to service clients for many market verticals – Boutique Hotels, Telecommunications, Banking and Finance, Health and Beauty and many more.”

USFI Advertising
USFI Advertising, a division of USFI, offers deep resources that provide exceptional branding strategies for increasing market share; award-winning creative, production and printing capabilities; unparalleled service and integrity, with a single point of accountability; and complete support for logistics and fulfillment with near-perfect reliability. For clients in more than a dozen industries, USFI Advertising has become the strategic partner that reliably creates value. For more information about USFI Advertising, please visit

About USFI
USFI is a Dallas-based marketing and technology company, serving clients in a dozen industries since 1984. As a woman-owned business, USFI is positioned to serve the markets requiring and benefiting from this certification. Services include marketing communication, digital interactive solutions, creative services, print production, and logistics and supply chain management. For more information about USFI, visit

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Cathy D Claterbaugh
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