HookLogic and PureCars Introduce PureCars TradeHook, an Incentivized Online Trade-In Appraisal Tool for Automotive Dealerships and their Customers

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Alliance Enables Dealers To Generate Additional Trade-In Acquisitions Using Gift Card Incentives

HookLogic and PureCars today announced the launch of a new product offering, PureCars TradeHook, designed to generate increased online customer trade-in leads at subscribing dealerships.

PureCars TradeHook incentivizes shoppers with a gift card, redeemable at top retailers nationwide, to submit their trade-in opportunity for an instant estimated trade-in value, and redemption of their gift card upon a full appraisal at the dealer. In addition, dealers can create a ‘Wish List’ specifying vehicles in the highest demand to receive gift cards of greater value, increasing acquisitions of desirable vehicles.

Turning qualified leads into showroom visits increases the opportunity for not only a trade-in deal, but an additional vehicle sale as well, and that’s what makes PureCars TradeHook an effective solution for any dealership.

Combining The Technologies Of Two Cutting Edge Companies
Taking under a minute to complete, PureCars asks online shoppers a few simple questions about their trade, and they instantly receive a PureCars Trade-In Report with an estimated value on their vehicle, and the dealer gets a quality trade-in lead. Complimenting this, HookLogic’s AutoHook technology seamlessly offers incentives to these same shoppers in the form of a gift card in a range of dealer specified values. This unique method of engagement encourages shoppers to then visit the dealer to finalize their trade appraisal and activate their gift card. When combined in PureCars TradeHook, dealers now have the best of both worlds in one fully automated solution.

“For the first time, dealers can drive the most desirable trade-ins into the showroom so that Used Car Managers can achieve a higher ‘win’ ratio,” said David Metter, president of automotive for HookLogic. “Everyone knows that getting the trade-in to the dealership raises the chances of acquiring the trade and putting a new car deal together. We want to keep Used Car Managers away from the auction lanes and in the store, where they are most valuable.”

“I’m proud of this partnership since it takes our best-in-class Trade-In Report product and gives customers an additional ‘hook’ to want to visit the dealer for a full vehicle appraisal and to claim their gift card. PureCars TradeHook is an attractive and complimentary solution, not only because it drives more trade-in leads to the showroom, but the fact that a dealer can customize and limit incentives based on the vehicles they desire most. The result is a win-win for both consumers and dealers, which is what PureCars is all about,” explained Jeremy Anspach, president and co-founder of PureCars.

About HookLogic’s Incentive Solutions for the Auto Industry
HookLogic powers targeted incentive programs that drive in-market shoppers to auto dealerships and other lead-driven businesses. HookLogic solutions are easily implemented, work with nearly any marketing medium and enable end-to-end reporting and optimization. Headquartered in New York City and backed by Bain Capital Ventures, the company has offices in Ann Arbor, Atlanta, Chicago, Boston, and London, UK. Clients include MileOne Automotive, Germain Motor Cars, The Suburban Collection, Acton Toyota, and AutoTrader.com. To learn more about Lead to Show, visit http://www.lead2show.com or call 855-LEAD-2-SHOW.

About The PureCars Value Shopping Method, And Their Products That Compliment This Approach
PureCars ignited the concept of Value Shopping, helping consumers clearly understand the Value offered by the vehicles they’re considering, while assisting dealers in effectively promoting the Value benefits of their inventory. PureCars Value Reports, found on the websites of the most progressive dealers, provide shoppers a complete Value focused overview on any pre-owned vehicle; from local Price Competitiveness, to in-demand Optional Equipment, Vehicle Reliability thru Certification and Reconditioning Services, and Dealer Reputation from customer reviews. The PureCars SmartComments tool further promotes these Value benefits by pushing powerful custom vehicle comments to all inventory listing sites. Completing the Value Shopping loop, PureCars Trade-In Reports take under a minute to complete. PureCars asks online shoppers a few simple questions about their trade, and they instantly receive a PureCars Trade-In Report with an estimated value on their vehicle, and the dealer gets a quality trade-in lead. At PureCars we believe ‘Value. It’s More Than Just Price,’ and our fully automated digital products prove this daily at thousands of leading dealerships nationwide. To learn more about PureCars’ products visit http://www.PureCars.com/demo or call us at (877) 860-7873.

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Erin Geoghegan


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