Rob Basso's Keynote is IPPA Conference Highlight

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Small business expert, published author and LI Advantage Payroll President Rob Basso was the keynote speaker addressing the 2012 IPPA Annual Summer Conference on Thursday August 9th. Basso’s highly anticipated presentation, “Entrepreneurs: What Does the Corporate Athlete Look Like?” addressed the significant and often overlooked commonalities between entrepreneurs and some of the world’s best athletes.

The 2012 IPPA Annual Summer Conference took place from Wednesday August 8th to Friday August 10th in San Diego, CA.

Basso’s well-attended presentation discussed the idea that there are five main lessons that entrepreneurs can learn from some of the worlds’ famous Olympic athletes in order to bring their business to the next level. By addressing the typically overlooked commonalities between athletes and business owners, and using real world examples from some of today’s most successful entrepreneurs, Basso equipped attendees with innovative tools and suggestions to bring back to their businesses.

“I was glad I attended Rob Basso’s session and heard his insights,” says conference attendee and Balance Point Payroll President Jason Jovanis. “His presentation was certainly a conference highlight for me.”

Rob Basso is the president of Advantage Payroll Services LI, founder of BassoOnBusiness.com, author of The Everyday Entrepreneur and a sought after public speaker. He has keynoted conferences across the country for organizations such as the Small Business Administration and has hosted events at the New York City Public Library. He is also frequent guest on Fox, Fox News, MSNBC, News 12 LI, Fios 1 and featured in publications from the New York Enterprise Report to Times Magazine.

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Christine Cesarino
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