Josh Arthur Takes 2nd in the 2012 Cascade Crest 100

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Vi Endurance sponsored athlete Josh Arthur, in his first 100 mile run, takes 2nd place in an impressive late surge. Not knowing how he'd handle the 100 mile distance, his performance has caught the eye of quite a few in the ultra running community.

My training was great this summer, and I had every intention of competing at the front from the start, yet I was still uncertain of how my body would respond in the late stages of the race. There was only one way to find out. I just had to go for it

As the sport of Ultra Running gains popularity and notoriety, being competitive at these distances is increasingly difficult. It's becoming harder to get into many races and even when you are able to toe the line, the competition in these events is reaching a whole new level. The Cascade Crest 100 http://www.cascadecrest100.com/ is no exception.

This 100 mile endurance run begins and ends in Easton, WA and covers a large, clockwise, loop through the rugged and stunningly beautiful terrain of the Cascade Mountains with a leg thrashing 20,470 feet of vertical gain. Josh Arthur http://viendurance.com/t/Athlete-JoshArthur is an unassuming Ultra Runner. Sure, he looks fast, but most of those that look fast go out too hard and end up limping home having burned out in some dark, lonely stretch of trail. So 'looking fast' doesn't mean too much when there is 100 miles to cover. But being an experienced shorter distance runner, Josh knew the dangers of treating Cascade Crest like the Boston Marathon. In his first attempt at the 100 mile distance this past weekend, he completed this course in 20:07:52. Fast enough to get him 2nd place and he finished feeling great while knocking off 6 minute miles in his final push to the finish line.

And this was no slouch competition either. Arthur ran against, and beat, runners like the two time Cascade Crest champion and eight time top five finisher, Phil Shaw, among many other seasoned Ultra Running veterans. A resident of Crested Butte, CO, and owner of a new running shop 'Run CB' http://www.runcb.com/, Josh gets most of his miles on steep mountain trails at high elevations.

However, even though he does live in the midst of a perfect training environment, Josh only had a couple of 50 mile runs under his belt coming into Cascade Crest and was a bit unsure of how he would handle going twice that distance. “Having only competed in two 50 milers to date I was eager to get my first 100 miler under way. My training was great this summer, and I had every intention of competing at the front from the start, yet I was still uncertain of how my body would respond in the late stages of the race. There was only one way to find out. I just had to go for it,” commented Josh just after the race. In addition to upping his training volume in preparation, he added Vi Fuel into his nutrition plan as a way to actively recover while fueling his runs. Vi Fuel http://viendurance.com/ is a revolutionary new endurance energy gel made by Vi Endurance in Estes Park, CO. “All of my calories came from gels, which Vi Endurance provided. Their product is great! I am truly honored to represent them. I never had a single stomach issue, and have used Vi Fuel all summer during training and racing. They tasted just as good at mile 99 as they did at mile 1. It’s truly a testament to their passion for the sport of ultra running,” noted Josh.

Josh's plan seemed to work perfectly. He ran a conservative first half of the race, rolling into each aid station floating between 3rd and 5th place. It was the second half when his training and fueling really kicked in as he methodically picked up the pace and passed all but one of the other runners, dramatically picking up the pace the last ten miles to pass the eventual 3rd place finisher. He crossed the finish line, kissed the ground, and looked as if he was a bit disappointed that there was no more to be run.

Vi Endurance co-founder Michael Hodges said, "We are thrilled for Josh and overly impressed by how perfectly he made the transition to the 100 mile distance. The future is pretty exciting for him, and we can't wait to see how well he can do once he gets more experience under his belt! Very exciting stuff!"

Josh is certainly one to watch in the upcoming years as Ultra Running continues to gain traction and as more talented athletes step up to the line to see just what they're made of.

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Michael Hodges

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