Vancouver, BC (PRWEB) August 28, 2012
RewardStream (http://www.rewardstream.com), a leading provider of rewards-based marketing solutions, today announced the release of their most recent report, “The Power of Consumer-to-Consumer Recommendations.” Written in partnership with the Keller Fay Group (http://www.kellerfay.com), a full-service marketing research and consulting firm dedicated exclusively to word-of-mouth marketing, the report analyzes how C2C recommendations influence purchasing habits at all stages of the purchase lifecycle across a variety of purchase categories.
This leading-edge research offers brands insight into the ways in which C2C recommendations drive both client acquisition and retention and provides intelligence on how companies can use loyalty and recommendation initiatives to improve their marketing ROI. The research was conducted by the Keller Fay Group online during May 2012, surveying 1,274 U.S. consumers between the ages of 18-59. Participants were consumers who had purchased, applied to or subscribed to a new product or service in a variety of consumer categories including mortgages and finance, consumer electronics and health and apparel.
“We wanted to help brands understand the pervasive nature of C2C marketing recommendations and their importance as a part of brands’ overall marketing strategies through in-depth consumer research,” said Alexandra Best, VP of Marketing at RewardStream. “We were rewarded with hard facts that emphasized what we’ve known for years: recommendations are more important than any other source of information in the purchase lifecycle, including advertising and consumer review websites. The opportunity now is for brands to connect with modern consumers through consumer conversations – to increase acquisition, engagement andimprove customer retention long-term.”
The full study is available for download through RewardStream’s website at http://rewardstream.com/resources/keller_fay_report_2012.pg
RewardStream has powered reward-based marketing programs for companies across a spectrum of industries since 2000, helping brands forge deeper connections with customers through online, in-store, mobile, and social channels. RewardStream has helped clients of all sizes achieve their marketing objectives throughout the customer lifecycle, from customer acquisition and referral marketing to driving sales lift, increasing retention rates, and facilitating brand advocacy. RewardStream’s reward-based marketing solutions are fast to deploy, customizable, and highly measurable. To learn more, visit http://www.rewardstream.com