Super Spice Saffron Sharpens Sight

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Persavita Ltd., a Cambridge-based company, believes that their product Saffron 2020, is the natural answer when it comes to maintaining eyesight as we age.

Saffron 2020 is a unique formula that contributes to healthy eye structure and helps against damage caused by sunlight and free radicals.

Saffron 2020 is a premium eye care nutritional supplement to help maintain eyesight as we age.

Saffron 2020 is a new nutritional supplement that helps look after your eyes. It is made for everyday protection of eye health.

Dr Kim Julian, a qualified eye surgeon with 18 years of experience, and his colleagues at Persavita have developed Saffron 2020, as a nutritional supplement, based on earlier research in 2010 that suggested saffron may help protect against failing eyesight in age-related macular degeneration, or AMD, the most common cause of blindness in old people. In that study, conducted in Italy, patients with AMD experienced improvements in their vision after taking saffron pills for 3 months. AMD currently affects more than 600,000 Britons. This figure is expected to rise to 756,000 by 2020, according to the British Journal of Ophthalmology.

Saffron 2020 contains, among other important eye health ingredients, the same amount of high quality saffron (20mg) used in the Italian study. Saffron can help increase oxygen flow, and prevent retinal cell death by making cells more resilient against this debilitating eye disease.

The same research team in Italy, encouraged by the initial data, continued giving saffron to AMD patients for a total of 15 months, and tested patients every three months. Their new data confirms initial findings that saffron may hold the key for tackling vision loss in AMD. Their recently published peer-reviewed article shows that “all patients reported an improvement in their quality of vision." Most notably, taking long term saffron supplements led to, "improvement in contrast and color perception, reading ability, and vision at low luminances, all ultimately leading to a substantial improvement in the patients’ quality of life."

This new study shows that taking saffron supplements of 20mg per day long term presents a safe natural solution to help prevent eye sight loss in old age, and has reported, "no adverse systemic side effects were recorded."

In Saffron 2020 this main ingredient is harvested from crocuses and formulated with other nutrients known to benefit the eyes; the natural carotenoids lutein and zeaxanthin which are found in vegetables, resveratrol which is also found in red grapes, plus antioxidant vitamins and minerals which are known to support the eyes. Persavita has done its own research and demonstrated that the combination of saffron with resveratrol provides a novel synergistic effect in protecting retinal cells of the eye.

This is the first time this effect has been shown and the data from Persavita’s study was presented at one of leading natural products research conferences in the United States in July 2012. This combination of important eye health ingredients in Saffron 2020 provides a unique once-daily natural supplement for people recently diagnosed with age-related macular degeneration.

Saffron 2020 has been based on advanced research findings to tackle the eye disease in its early stages, help maintain eyesight and improve a sufferer’s quality of life. There is no other similar product on the market except for saffron itself.

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Mahmood Piraee
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