The plot was to defeat external competitors, but a twist in the story led to a decline in sales.
Melbourne, Australia (PRWEB) August 30, 2012
It has been tough for the Newspaper, Book and Stationery Retailing industry in Australia to read the market over the past five years. The specialist trading landscape enjoyed by industry operators for a number of decades has undergone notable change. According to IBISWorld industry analyst Claudia Burgio-Ficca, “retailers are experiencing increased competition from department stores and supermarkets eager to attract a share of the market. The increasing number of consumers reading newspapers online has affected newspaper circulations, while traditional book sales have suffered from online shopping sites offering products at competitive prices and the popularity of e-books over hardback and paperback versions. These factors have combined to reduce industry sales by an annualised 0.6% over the five years through 2012-13. Industry trading conditions were also affected by trends in real household disposable income, consumer sentiment, internet connections and demand for online shopping.
Sales for the Newspaper, Book and Stationery Retailing industry in Australia are expected to post modest growth of 1.0% to $9.35 billion over 2012-13. Retailers will continue to face a challenging environment as the industry moves closer to a transition from traditional bricks-and-mortar stores to online operation. “Sales will also be affected by the flow-on effects of the Federal Government's carbon pricing plan, which is expected to lead to a rise in the price of books, newspapers and magazines” Burgio-Ficca adds. Goods retailed by the industry may also be purchased from a range of operators such as department stores, supermarkets and online stores.
Newspaper, book and stationery retailers will enter a new phase over the next five years, with sales forecast to increase. During this period, the industry will evolve and transform, with online sales accounting for a larger share of the market. Despite continued competition from external players, e-books are expected to come of age and account for a growing share of the industry. The fragmented nature of newspaper, books and stationery retailing has led to low market share concentration for the industry over the past five years. Despite the existence of long established players with a significant network of stores, many other players are small, private companies, often operating from a single location. As a result, the industry has become increasingly polarised, with many small retailers at one end of the spectrum and a few larger firms at the other.
For more information, visit IBISWorld’s Newspaper, Book and Stationery Retailing report in Australia industry page.
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IBISWorld industry Report Key Topics
Stores in this industry retail a broad range of newspapers, books and stationery including fiction and non-fiction books, educational books, comics and magazines. These products are purchased from domestic (and sometimes international) wholesalers. Businesses retail these goods through stores to the general public for private use.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
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