CampusAuction 2012 is open, with amazing new products at below-retail prices every day from now until December. And every sale helps great charities.
(PRWEB) August 28, 2012
CAMPUSAUCTION IS NOW LIVE
Bidding Open on Free-To-Join Website Delivering Back-To-School Deals And Social Good
Tens of thousands are already vying for bargains after CampusAuction: Bid For A Better World (http://www.campusauction.com) officially launched America’s most unique auction website with live auctions today.
“We’re live!” says Eyal Lichtmann, CampusAuction founder and CEO. “CampusAuction 2012 is open, with amazing new products at below-retail prices every day from now until December. And every sale helps great charities.”
CampusAuction connects socially conscious consumers with businesses that demonstrate corporate social responsibility. In a nine-week 2011 trial, CampusAuction raised $78,000 for participating charities.
After less than a full day of bidding, tens of thousands have already leapt into the action, bidding on items like Macbook Airs starting at $100. Throughout the 12-week auction cycle, thousands of items will likely go for below-retail prices, including electronics, clothing, cosmetics and accessories, housewares, and entertainment packages and much more.
CampusAuction is free to join and open to everyone, with special appeal for 18 to 30 year old Millennials, who are plugged into technology, and who demonstrate social consciousness and view business as a force for social good.
“Young people are changing the world – on their terms,” Lichtmann says. “They are voting with their wallets to support businesses that care about the same things they care about.”
CampusAuction is the venue where conscientious consumers and socially responsible businesses meet. Major brand-name corporations contribute new, premium products that young, conscientious consumers want. Members bid through CampusAuction’s fun-to-use, easy-to-navigate, fully secure auction platform and 50 per cent of net profits (or 10 per cent of gross revenue, whichever is greater) are donated to organizations voted on by CampusAuction members.
In 2011, CampusAuction’s nine-week, back-to-school trial auction garnered over 1.7 million views, 2.9 million ‘wanted’ communications and a Twitter following of nearly 24,000 users. Participating brands include Toshiba, Starbucks, iSkin, EA Games, Cineplex, Dominos Pizza, Mavi Jeans, and Staples. CampusAuction focuses on 12,600 North American post-secondary institutions, with more than 25 million conscientious consumers, plus another 55 million 18 to 30 year olds off campus. This consumer demographic spends $400 billion annually and CampusAuction makes it fun and easy for consumers to support businesses that share their values.
CampusAuction: Free to join. Free to bid. Free to belong.
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For additional information on CampusAuction and a complete media kit, please contact:
Justin Wachtel – CampusAuction
Justin (at) campusauction (dot) com