Toy Motorsports Launches Driven Limousine Service

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4 young entrepreneurs expand their growing luxury business with a 3rd brand.

Toy Motorsports, a fast growing multi-brand business based in Marlborough, MA has added a 3rd brand to its company: Driven Limousine Service. Driven Limousine service offers luxury limousine transportation services throughout New England. The service specializes in providing luxury services with first class customer service, at reasonable prices.

Driven Limousine Service will be the 3rd subdivision of Toy Motorsports, LLC. Started in 2009 by 4 young entrepreneurs, Toy Motorsports offers the most in-house aftermarket automotive services of any company in New England. This includes everything from mobile electronics to styling, wheels & tires, and specialized services in auto detailing and motorsport storage through its subdivisions The Toy Wash and The Toy Box, respectively. The business operates out of a 9,000 square ft facility in Marlborough, MA.

"We added Driven Limousine Service to our brands because we knew we could provide better service than what was currently on the market," says Matt Miller, Managing Partner at Toy Motorsports. "We had rented limousines in the past - and we were always disappointed by the service we received: Dirty vehicles, outdated electronics, blown speakers, peeling window tint, the list goes on - this is what we always experienced. We knew that with the company we already had, we could fix all of the problems other limousine services were experiencing."

With a team of professional auto detailers, mobile electronics technicians, and mechanics on staff, and over 15,000 sq feet of storage space on site at Toy Motorsports, Driven Limousine Service prides itself on having the most state of the art, meticulous vehicles in the industry.

"We just recently installed all of our last season's demo audio equipment into one of our Lincoln Town Car stretch limousines," says Marc Mallegni, Managing Partner. "Most car audio businesses have to sell their demo equipment at closeout prices to get rid of it when new equipment is released - but we put it in our limousines." The result is a sound system like no other in the industry, a sound system that would cost over $7,000 to a customer. "There aren't other limousine companies that can do that," says Miller, "but to us it made sense, why not spoil our customers with the best of the best?"

Reservations for Driven Limousine Service can be made by phone at (508) 762-1739 or through their website at


For more information about this topic, or to schedule an interview with Matt Miller or Marc Mallegni, please call Matt Miller at (617) 823-8066 or e-mail Matt(at)ToyMotorsports(dot)com

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Matthew Miller

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