Proximus Mobility’s geofencing product will help brands deliver timely messages that consumers will look forward to receiving, which will translate into deeper customer loyalty and an increase in sales revenues.
Atlanta, GA (PRWEB) August 29, 2012
Proximus Mobility, the premier location based marketing software company, announced today the launch of its geofencing solution which helps brands drive traffic to brick and mortar locations and increase customer loyalty.
A geofence is a virtual perimeter around a geographic area which, when entered by consumers, automatically triggers alerts to mobile devices —such as a coupon, a promotional offer, or information about new services. Proximus Mobility’s geofencing solution is an opt-in service which works on all phones that support text message services, does not require a mobile app and can be customized according to customer preferences and interests. Proximus Mobility clients will be able to create a geofence around any location, set up and manage alerts for consumers who have previously opted-in through Proximus Mobility’s proprietary web-based campaign manager.
This new geofencing product is a highly measurable solution that when coupled with Proximus Mobility’s existing hyperlocal proximity marketing service allows retailers, mall management companies, hotels, restaurants, venues and other destinations the opportunity to build in-depth consumer profiles that can be leveraged to deliver relevant messages and incentivize customers to return to the original location.
“Proximus Mobility is excited to add this incredibly valuable service to our product suite,” stated Michael Zeto, CEO of Proximus Mobility. “From our conversations with senior executives across a number of verticals, driving foot traffic and deepening customer loyalty have continued to be among the biggest challenges for anyone with a physical location, which is why we have already seen a high level of interest from clients.” Zeto continued, “Whether customers are 50 feet or 5 miles away from a destination, Proximus Mobility’s geofencing product will help brands deliver timely messages that consumers will look forward to receiving, which will translate into deeper customer loyalty and an increase in sales revenues.”
To learn more about Proximus Mobility’s geofencing or other location based solutions, please contact Jason Allen at jallen(at)proximusmobility(dot)com.
About Proximus Mobility
Based in Atlanta, Proximus Mobility is a location based consumer engagement software company that provides turnkey, end-to-end solutions to digital out-of-home, ATM and kiosk companies, ad networks, retailers, hotels and casinos, venues, advertising agencies and small to medium sized businesses. These solutions offer relevant, high value digital content to consumers’ mobile phones near the point of influence or point of sale regardless of the phone type or carrier, with no app needed on the phone. Proximus Mobility enables brands to effectively reach and capture anonymous consumer data and track their customers in the out-of home environment, providing executive level reports and in-depth analytics on dwell times, traffic patterns and behavior profiles. These insights facilitate the advertiser to deliver customized and impactful content based on previous customer interactions and the consumer receives helpful and valuable location based information and offers completing the value chain. For more information, visit http://www.proximusmobility.com.