This revolutionary Side-Wire technology that we developed is truly innovative – we did not simply replicate our competitors, we designed a product that our customers have embraced and continue to find unbelievably comfortable.
New York, NY (PRWEB) August 29, 2012
OneStopPlus Group, the preferred brand portfolio of women's apparel, shoes, lingerie, men's and home products dedicated to plus sizes, announced today that it has received a full patent (#8,206,196) for its innovative Comfort Choice® Side-Wire Bra.
Originally launched in 2007, the newly patented Comfort Choice® Side-Wire Bra features side-wire technology that contours and shapes the bust area, as well as soft cups, padded straps, and hidden side panels designed to enhance a woman’s curves. Customers can find the Side-Wire Bra, along with all of the Comfort Choice® bras, at OneStopPlus.com, WomanWithin.com, Roamans.com, Jessicalondon.com and fullbeauty.com in sizes ranging from 36B – 54G. Moving forward, the company plans to increase the number of styles utilizing the Side-Wire technology.
“This revolutionary Side-Wire technology that we developed is truly innovative – we did not simply replicate our competitors, we designed a product that our customers have embraced and continue to find unbelievably comfortable,” said Michele Crawbuck, Vice President and Brand Manager, fullbeauty. “By listening to our customers about what they need in plus-size bras, we created this unique style that combines support, comfort and beauty.”
The Side-Wire bra is an exclusive design that is part of Comfort Choice®, a long-standing proprietary brand well-known and trusted by OneStopPlus Group’s loyal customers. The extensive collection of Comfort Choice® bras are offered at opening to moderate price points and focus on providing comfort, color, functionality and innovative styling in the largest selection of plus sizes in the world. The OneStopPlus Group has more than 100 years of expertise in plus size fit, quality, innovation and service.
“The OneStopPlus Group offers the largest selection of plus and extended plus size bras available anywhere, all designed to beautifully fit a woman’s fuller curves,” said Stephanie Sobel, President of OneStopPlus Group. "Bras and lingerie, the foundations of our customers' wardrobes, are extremely important to us as we continue to focus on fit and comfort and strive to be a ‘one stop shop’ resource for all plus size women."
OneStopPlus Group is the preferred brand portfolio of women's apparel, shoes, lingerie, men's and home products dedicated to plus sizes. Proprietary brands in the OneStopPlus portfolio include: Woman Within® (WomanWithin.com), Roaman's® (Roamans.com), Jessica London® (JessicaLondon.com), fullbeauty (fullbeauty.com), KingSize® (KingSizeDirect.com), BrylaneHome® (BrylaneHome.com), Bargain Catalog Outlet - BCO® (BCOutlet.com) and OneStopPlus.com®, an online marketplace featuring thousands of brands and products, the No. 1 destination to shop for plus sizes.
For more information, please visit: http://www.onestopplus.com/, our Facebook page and follow us on Twitter @onestopplus.
About Redcats USA
Redcats USA is a dynamic, web-driven home-shopping leader with numerous successful brands and specialized e-commerce sites in its portfolio: OneStopPlus.com®, Woman Within®, Jessica London®, Roaman's®, fullbeauty, KingSize®, BrylaneHome®, Bargain Catalog Outlet – BCO®, The Sportsman's Guide® , Bargain Outfitters®, Boating Savings®, Work Wear Savings®, TGW.com - The Golf Warehouse®, Baseball Savings®, Softball Savings® and Soccer Savings®. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.
Redcats is a world leader in the online distribution of fashion, home decoration, and sports and leisure goods. The group distributes its brands and those of its partners on three continents. These brands include La Redoute, Daxon, Vertbaudet, Cyrillus, Castaluna, Ellos, Jotex, Woman Within, Jessica London, Roaman’s, KingSize, BrylaneHome, OneStopPlus.com, The Sportsman’s Guide and The Golf Warehouse, as well as specialized collections and websites.
In 2011, Redcats turnover totaled €3.048 bn—with 61% generated from online sales—and employed a staff of over 11,000.
All Redcats brands and e-commerce sites can be found at http://www.redcats.com. Redcats is a PPR company.
Corporate PR & Communications