Appetude, the Internet’s First Social Food Ordering Site, Launches Pinterest Style Board That Lets You Discover, Share, and Order Dishes Online

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New York-based startup Appetude ( announces the launch of a Pinterest like board that revolves around dishes. Don’t know what to eat for lunch today? No worries, Appetude is here to help, and they are giving first time users $5 off their first order. The announcement was made today by Mark Alayev, the company’s CEO and Co-Founder.

“We all love to eat great dishes, but we don’t always know how to find them.” said Mark Alayev. “With Appetude, you can now easily stumble upon great dishes that you can actually order.” Users are greeted with a Pinterest-like board full of images of nearby dishes. Social indicators such as “YUMs” and dish comments are there to help answer the question we ask ourselves everyday, “What’s good to eat”. Once you know what you want, order it for either pickup or delivery. Users can further share the dishes with their friends on social networks, browse social menus of other restaurants, or follow other folks to get more recommendations.

Appetude is changing the way people order food online with their refreshing layout. Generally, people browse through a menu before figuring out what dish to order. With Appetude, users can now use the dishes on the dish board to lead them to the menus that they can then order from.

Appetude ( provides a powerful marketing tool for local restaurants. The company’s Pinterest style food display allows for popular dishes to go viral, which is a tremendous opportunity for restaurants to gain more exposure. Appetude already has relationships with restaurants from several neighborhoods in NYC and is adding more rapidly. Merchants will also be happy to hear that Appetude does not charge commissions for orders placed through their site, only credit card processing fees apply. This is big for merchants that have been forced to give away up to 15% of their profits to other online ordering sites such as Seamless or Grubhub. Users and Merchants can both be assured that payments are secure; all transactions flow through a secured gateway and are PCI compliant.

About Appetude
Appetude ( was founded in November 2010 by Mark Alayev, George Fatakhov, and Mike Iskhakov. Their mission is to help people discover great dishes that they can order, while also offering merchants commision-free online ordering. The iOS app will soon be available in the App Store.

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George fatakhov

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