WatchMojo Crosses 1 Billion All-Time Video Views on Strength of Record Month with 60 Million Video Streams

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WatchMojo’s premium videos have generated over 1 billion video views since 2006.



WatchMojo is a contrarian bet: professionally-produced videos by a full-time team to ensure quality and consistency, covering the most important people, places, events in history, sports, entertainment and business, through video.

WatchMojo, one of the largest independent producers of premium video content, reached an important milestone by generating its 1 billionth video view since launching in 2006. The company is on pace to generate over 400 million video impressions in 2012 alone, setting a single-month record in August with 60 million total video views. WatchMojo also had its best month ever on YouTube, where it launched four new vertical channels in Health, Travel, Beauty & Fashion and Lifestyle to complement its core channel that houses 6,500 of its videos and has generated 150 million all-time views. In the out-of-home market, WatchMojo generates billions of views in cabs, malls, gyms and other real-world outlets.

The Montreal-based company has survived the fickle world of online video by focusing on the production of evergreen, factual infotainment videos that cover the people, places, things, trends and events that have shaped pop culture, history, entertainment, business, sports, business, and the arts. The site also has thousands of tips on the latest fashion, style, beauty, health and culinary trends.

In all, the company’s library of 7,500 reference videos has helped WatchMojo emerge as a Wikipedia in video format, but with the major distinction of being professionally-produced by the company’s team of a dozen full-time researchers, writers, fact-checkers, hosts, videographers and editors. The site has also licensed 250 thousand videos from traditional media companies, news organizations and broadcasters for its offering, but the core focus of the company remains the production and distribution of its own programming.

“WatchMojo has always been a contrarian bet: we created professionally-produced videos when the media was focused on user-generated content. We hired a core team of producers to ensure quality and consistency at a time when others favored a decentralized assortment of independent contractors. We’re now focusing on covering the most important topics through video – be it on people, places, things or events. While this seems impossible, it is proving feasible through our “This Day In Video” initiative,” explains CEO Ashkan Karbasfrooshan, who founded the company in 2006 after News Corp. acquired his last company AskMen. Karbasfrooshan has covered online video extensively for TechCrunch, MediaPost, PaidContent and GigaOm.

The company’s pop culture and infotainment videos are distributed widely online, in mobile, through out-of-home networks, in the living room, as well as in academia, where students, professors and educational publishers rely on the breadth, depth and quality of WatchMojo’s content to enrich the learning experience.

WatchMojo’s catalog of English and French videos reaches a combined 75 million consumers across all platforms and in all markets. The company has never raised outside investment, is privately held and is based in Montreal, Canada.

About WatchMojo

WatchMojo informs and entertains through video by covering the people, places and trends that have shaped history. The company’s short-form factual infotainment programming answers questions on Who, What, Where, When and Why across thousands of topics in Automotive, Business, Comedy, Education, Fashion, Film, Food, Health & Fitness, History, How To, Lifestyle, Music, Politics, Science, Space, Sports, Urban Living, Technology, Travel and Video Games.

By providing videos to the world’s largest media companies and academic organizations, WatchMojo is a leading producer of professionally-produced, premium, brand-safe, evergreen, videos. The company’s catalog of seven thousand videos has generated 1 billion video views online and billions more in out-of-home digital networks.

Digiday picked WatchMojo as one of three finalists, alongside CBS and HBO, in the Best Entertainment category at the Digiday Video Awards. Marketing Magazine named WatchMojo one of Canada’s Digital Media Companies to Watch in its September 2011 issue. Ernst & Young nominated Ashkan Karbasfrooshan for Entrepreneur of the Year in its 2012 media category.

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