Independent Research Firm Includes TagMan in Tag Management Report

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TagMan’s 152 Customers Demonstrates Industry Leadership

TagMan is the global leader in enterprise tag management

The August 2012 report shows that among technology providers in the space, TagMan has the highest number of enterprise clients with 152 worldwide, as well as 253 tag management clients in live production.

TagMan, the global leader in enterprise tag management, today announced its inclusion in Forrester Research, Inc.’s recent report “Understanding Tag Management Tools And Technology.” The August 2012 report shows that among technology providers in the space, TagMan has the highest number of enterprise clients with 152 worldwide, as well as 253 tag management clients in live production. In the report, Forrester provides third-party, unbiased insight from industry experts on the tag management competitive landscape.

The report mentions that many companies offering tag management technology “are still developing their support infrastructures and credibility.” As the pioneer in tag management systems, having founded the industry in 2007, TagMan is the most mature technology provider and has the most employees dedicated to training and support. A separate eConsultancy report validates that TagMan has 2x to 3x more support staff than many of its closest competitive solutions.

“TagMan was the first to recognize the importance of proper tag management for efficient online marketing. We are pleased with Forrester’s dedicated look into this space, as it has immediate and immense impact on enterprise e-commerce companies and web site owners,” said Jon Baron, CEO of TagMan. “As the industry changes and new demands evolve for tag management systems, we will continue to develop innovative and compelling capabilities for our platform.”

Here are more key takeaways from the report, with TagMan responses thereafter:

  •     The majority of site owners (62%) said ease of use is the most important factor when selecting a tag management system - TagMan has recognized this importance and the growing complexity of tag management and has designed its user interface with ease in mind, to make the process incredibly simple for marketers and web site owners.
  •     50% of site owners said ease of implementation and ongoing management is the most important factor when selecting a tag management system - Tagman has the most proven technology in the space and has one of the largest and most experienced support teams for tag management.
  •     33% of site owners said the vendor’s ability to service their business needs is the most important factor, while 32% said infrastructure and scalability is the most important factor when selecting a tag management system – TagMan has infrastructure and people in several geographies. It has surpassed the 100 billion tags served milestone and has served those tags in over 80 countries globally.

Brands that have several marketing and analytics applications will likely have hundreds of tags deployed on their site. This scenario requires tag management. The wrong implementation of tag management systems could lead to deficiencies in the number of tags that can be managed and the data that can be collected, optimized and analyzed for marketing intelligence. Marketers and web site owners need a user friendly, efficient, easily implemented and managed system from a mature industry leading company with the support infrastructure and credibility already in place.

About TagMan:

TagMan is the first, most advanced and most used universal tag management system. TagMan enables website owners to house all the tags used to implement, manage and track online marketing technologies in one independent tag management system and interface. More than 150 e-commerce companies across the U.S. & Europe use TagMan to retain and convert more site visitors, save time and money in the deployment of online marketing technologies, transform the effectiveness of their online campaigns and proactively manage ePrivacy and Do Not Track compliance. Clients include Travelocity, Virgin Atlantic, Kellogg’s, Marriott and Vodafone. Find out more at http://www.tagman.com

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Nicole Matthews
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