Using Curation to Create the Perfect Content Marketing Mix (Infographic)

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New infographic from digital publishing start-up Uberflip explores how content curation can improve and help to round out content marketing efforts

Content curation can enable marketers to re-channel relevant content to spark engagement and awareness with customers and prospects.

Uberflip released an infographic about the rise of content curation as a content marketing tactic. The visual examines how curation can be used to increase visibility, boost SEO, and establish thought leadership - all in a cost-effective way and with limited resources.

“There’s much more to content curation for marketers than simply aggregating and amassing content. Marketers can add value by analyzing and re-purposing each piece of information,” says Neil Bhapkar, Director of Marketing at Uberflip. “Content curation can enable marketers to re-channel relevant content to spark engagement and awareness with customers and prospects.”

Click here to view the full infographic.

Key Takeaways:

  • Creating original content is the biggest obstacle for 73% of content marketers.
  • 75% of marketers cannot justify spending the time needed to create original content for their audience.
  • There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways.
  • 85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility

Sources for the infographic include Forbes, eMarketer and Google.

About Uberflip:

Uberflip (http://www.uberflip.com) makes it easy to enhance, distribute and track PDF content on tablets and other devices. Within minutes, documents are converted into page-turning experiences where leveraging links, video and social media integration is just the beginning. The Uberflip Application allows marketers, publishers and other content creators to meet all distribution, security, monetizing and tracking requirements for their content. Uberflip's solutions help companies save costs and make money through new marketing channels.

Clients and partners include Microsoft, Thompson Reuters, Dupont, Research in Motion, Grant Thornton, Minden Gross LLP, HP and Cornell University.

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Neil Bhapkar
Uberflip
416-900-3830 2007
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