Nature’s One® Dismayed by Agribusiness’s Dirty Little Secret

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Nature’s One® is an organic pediatric nutrition company that provides nutritional solutions for infants and children. As such, it is aghast at the ways in which organic brands are bought out by corporate conglomerations and quietly restructured.

The Cornucopia Institute, an organic food industry watchdog organization, has released an article detailing the misrepresentation of organic brands that have been acquired by multi-billion dollar companies. The article asserts that Proposition 37, which will be on the ballot in California on November 6, is pushing for mandatory labeling of genetically engineered foods and ingredients. This fight for more informative food labeling has created much debate on both sides, with consumer advocates and farming supporters being pitted against agribusiness organizations and biotechnology firms. Nature's One, the leader in organic pediatric nutrition, supports clear labeling of products and is encouraging consumers to learn more about the ways in which their foods may be misrepresented through misleading labels or marketing tactics.

According to the article, 70 percent of surveyed citizens are for informational labeling; however, over $23 million have been spent by biotechnology and food manufacturing companies to fight the mandate for clear food labels. Additionally, it has been reported that purchasing organic labeled food may actually cause consumers to inadvertently support the efforts against clear labeling. Charlotte Vallaeys, the Director of Farm and Food Policy at The Cornucopia Institute, explains: "Consumers might be surprised to find out that brands hiding under 'natural' façades are in fact owned by multi-billion-dollar corporations that are contributing bushel baskets of cash to defeating Proposition 37."

This is not to say that large companies have no place in the organic industry. Cornucopia Institute Co-Director Mark Kastel asserts that corporations are welcome in the organic food industry, provided they abide by the standards set by members of the organic industry.

"Multibillion-dollar conglomerates are creating confusion among organic consumers through quiet acquisitions of popular organic brands," states Jay Highman, CEO of Nature's One. "Many of the popular natural and organic brands have been gobbled up by conventional companies that then quietly change the shape and focus of the organic brand to suit corporate profits and manufacturing shortcuts. As a result, the organic consumer feels tricked. It's a true challenge for grassroots organic companies, like Nature's One, to be recognized as the 'real deal' in that we honor and seek to protect the integrity of what organic should represent to consumers. Nature's One invests in defending organic integrity in various ways, such as adhering to stringent USDA certification laws and supporting watchdog organizations, such as the Cornucopia Institute."

ABOUT:

Founded in 1997, Nature's One is a leader in the organic pediatric nutrition industry. Highly regarded for its Baby's Only Organic® Formulas, Baby's Only Essentials® Supplements, PediaSmart® Organic Complete Nutrition Beverages, and PediaVance® Organic Electrolyte Solution brands, Nature's One has spent over 15 years dedicating its resources to the research, development, and production of high quality nutritional solutions for infants and children.

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Michael McGarety
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