Charlene Neal PureStyle Wins Aurora Award

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Lakewood Ranch-based designer celebrates continued industry achievement and excellence.

Charlene Neal PureStyle was awarded a 2012 Aurora Award for Interior Merchandising (Interior Design) for Neal Communities’ Starlight model. The stunning model is located at Woodbrook, a beautiful community just south of the intersection of Lockwood Ridge Road and Honore Avenue in Sarasota.

With the addition of this award, the Southeast Building Conference (SEBC) has awarded the Neal family of companies 49 Aurora Awards in total, more than any other home builder in the area. Every year, SEBC presents The Aurora Awards to builders, developers, architects, planners, interior merchandisers, landscape architects, and other disciplines actively involved in projects. The program spans a 12-state southeastern region and only bestows awards on those who have demonstrated building and design excellence.

“This award means a great deal to us since it is presented by our peers,” said Charlene Neal, Owner of Charlene Neal PureStyle. “My philosophy is a personal one, which involves learning about the customer and their family and tailoring the home to their lifestyle,” said Neal, who’s been designing home interiors for more than 30 years.

The Starlight model is 2233 square feet and has a transitional and traditional, blended interior design concept and palette. “We envisioned this home for a young professional family that had relocated to Florida from the northeast,” said Neal. “The interior reflects the functionality and style that today’s buyers are seeking in their homes.”

Charlene Neal PureStyle had a significant increase in their business during 2012. Completing 12 models in 2011, the design company will complete 20 models this year in addition to various Recreation Center designs and Country Club projects. Additionally, PureStyle expanded their business in late 2010 offering complete interior design services to private clientele in addition to model merchandising, and to date have serviced more than 100 new clients.

Charlene Neal’s award-winning model merchandising work includes more than the design of over 80 models for Neal Communities and John Neal Signature Homes. To find out more about Charlene Neal PureStyle, please visit:

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