Francis Pickworth Responds to Social Media's Growing Presence in Business World

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Social media has transitioned from a trend to a business necessity. Francis Pickworth, a marketing professional, comments on the increasing importance of a strong online presence.

Social media has grown from a trend among teenagers to a central facet of global marketing tactics. According to Forbes, "The perception of social media marketing has shifted quickly—no longer viewed as a trendy or passing fad, having a flexible and well-managed presence in each of the 'big three' (Facebook, Twitter, and Google+) has become a must for any business seeking to secure a place in both the traditional and digital marketplace." While many business professionals see social media as a supplement to traditional marketing tactics, it is true that online marketing strategies are becoming a central component of many campaigns. Francis Pickworth, a marketing professional, asserts that a strong online presence is crucial for brand expansion.

The previously cited article highlights several facts regarding the growth of social media—and the importance it plays in today's marketing industry. Overall, a reported 94 percent of businesses that have an in-house marketing department have implemented social media strategies. Additionally, 60 percent of marketing professionals spend a full day of work on social marketing and 85 percent of businesses have reported growth in visibility after creating a social media presence. Ultimately, 58 percent of companies that utilize social media marketing have asserted that this marketing tactic has resulted in an increase in sales over a three year period.

"Twitter is a powerful tool for any business," comments Francis Pickworth. "Twitter enables you to keep up to date with your specific industry, read and share articles that are of interest to you, and grow your business profile online. Despite these benefits, it is also time consuming. If you do not have the finances available to employ someone to spearhead the social media of your company, it is a good idea to look at external parties that specialize in such practices and can assist your business in building its online presence. If you are doing this on your own, though, it is highly important that you get to know the various platforms that are available. Some social networking sites may better suit the size and goals of your business."

Pickworth encourages business owners to consider the benefits that a strong social marketing campaign will provide. Whether they outsource the management of these profiles or hire in-house staff to spearhead the effort, the return on investment may be worthwhile.


Francis Pickworth is a marketing professional who has accumulated a great deal of expertise in social media and other forms of marketing. Over the course of his career, Francis Pickworth has helped his clients, who operate in diverse industries, improve both their Internet-based and traditional marketing efforts. Since beginning his work in this field, Francis Pickworth has partnered with several highly regarded organizations, including Google, Calvin Klein Jeans, and Alchemy Social. A specialist in social media marketing, he is highly skilled at designing and adjusting marketing campaigns to meet the needs of this constantly evolving industry.

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Michael McGarety
PR Authority
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