The insights and tools in “The CMO Manifesto” are invaluable resources that can improve the odds of success for any marketing executive.
Austin, TX (PRWEB) August 29, 2012
Coming to Amazon this fall, “The CMO Manifesto: A 100-Day Action Plan For Marketing Change Agents” is John Ellett’s essential guidebook for marketing executives who have been chartered to disrupt the status quo and become leaders of positive change at their companies. Based on two years of research Ellett undertook interviewing successful CMOs and senior marketing executives from leading firms such as Anheuser-Busch, Fidelity, GE, General Mills and Proctor & Gamble, the book combines stories, insights and tools to help marketing executives maximize the impact of their critical first 100 days. Through 12 practical steps “The CMO Manifesto” provides a clear, actionable roadmap of activities essential to the success of any marketing executive.
“The overriding theme of my book is that incoming marketing leaders have been hired to be change agents for their organizations,” says Ellett. “But their window of opportunity as a new leader won’t be open for long. So how does the new CMO prioritize activities to make the most of this unique period? What can new CMOs do to accelerate their success, and that of their organizations, through their initial actions? I wrote this book as a way to share some of the best practices I’ve gathered from dozens of the top CMOs in the country.”
“The CMO Manifesto: A 100-Day Action Plan For Marketing Change Agents” presents an action plan in 12 practical steps, a clear, actionable roadmap of activities essential to the success of any marketing executive. From clarifying initial expectations with the CEO and C-suite peers and developing a compelling strategy, to leading an aligned and motivated team and establishing measurement systems that can track the progress of the plan in action, “The CMO Manifesto” offers insights, guidance and reassurance to marketing executives embarking on their latest challenge.
About John Ellett
John Ellett has a passion for encouraging and supporting marketing leaders who have the courage to be change agents in their organizations. As CEO of nFusion Group, LLC, a digital-centric marketing agency based in Austin, Texas, John has had the privilege of helping some of the country’s leading marketers revitalize their brands, transform their digital presence and accelerate their sales, including Anheuser-Busch/InBev, Chili’s, Comerica Bank, Samsung and Toshiba. With personal experience as a marketing leader during the early days of the IBM PC and the rapid-growth years of Dell, he provides a unique perspective that has made him a trusted advisor to marketing executives around the country.
John regularly shares his insights on marketing and marketing leadership at The CMO Network on Forbes.com and at Marketing-has-Changed.com. He is a frequent presenter at industry conferences and major universities.
John received his formal education at Indiana University’s Graduate School of Business, where he later returned briefly to teach, but he attributes most of what he has learned to the smart marketers and business executives he has worked with over the past three decades.
When he is not working John is actively involved with the Austin community and local charities. He is a founding board member and past chair of The First Tee of Greater Austin and the founder and chair of Austin Helps Honduras. He is also a frustrated golfer, an infrequent triathlete, a proud father and a happy husband of over 30 years.
nFusion is a digital-centric marketing agency headquartered in Austin, Texas that partners with marketing change agents to revitalize brands, transform their digital presence and accelerate sales. The full-service agency partners with a wide range of B2B and B2C clients across several industries. nFusion’s work integrates traditional media with the latest digital capabilities, always geared to generate results. Clients include AMD, Anheuser-Busch/InBev, BJ’s Restaurants, CiCi’s Pizza, Comerica Bank, Samsung, Sonus Networks and Zimmer Spine. nFusion can be found online at nfusion.com, on Facebook at facebook.com/nfusion and on Twitter at twitter.com/nfusion.