Boca Terry Sneaks in Through the Front Door

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Switches to Volusion and Masters Conditional Formatting without Access to Backend

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For the first time on a Volusion website, users have the ability to change the text, font and color of their samples on the fly with no diminishment in the number of viewable options thanks to the persistence and ingenuity of Boca Terry.

Boca Terry and Optimum7 have recently partnered in an effort to update Boca Terry’s online boutique from a static site to a Volusion eCommerce platform. With the upgrade to Volusion, Boca Terry can now spend more time focused on its customers and products, rather than the restructuring, updating and editing of its static site, which is a priority for this customer-service oriented company.

Volusion was ultimately chosen for it’s user-friendly interface, simple purchasing and package tracking options and SEO friendliness. The only difficulty Boca Terry had with the switch to Volusion was the near certainty that they would lose their monogram module, a feature that had become a staple of Boca Terry customers’ online shopping experience.

This module allowed customers to view Boca Terry’s customizable monograms with their personal initials or company name in an unlimited variety of fonts and colors. This meant that customers could type what they wanted personalized and change the viewable options quickly and easily until they found the monogram that suited their personality, business and brand.

The kind of conditional formatting that this module required was believed impossible to achieve on a Volusion based website. Only Boca Terry’s commitment to unparalleled customer service and its desire to provide its customers with what they had come to expect and appreciate about the company made this breakthrough possible.

Using technologies such as jQuery and Ajax, programmers at Optimum7 worked with Boca Terry to recreate their dynamic monogram module with an unlimited amount of viewable options. “For the first time on a Volusion website, users have the ability to change the text, font and color of their samples on the fly with no diminishment in the number of viewable options thanks to the persistence and ingenuity of Boca Terry,” says one programmer at Optimum7.

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If you would like more information about this topic, please contact Boca Terry or Optimum7.

Boca Terry is a wholesale realtor of luxury bathrobes, towels and other accessories for hotels, spas, health care facilities and the private consumer based in Deerfield Beach, Florida. Their products can be found at Ritz Carltons, Raffles, Four Seasons and other illustrious hotels and spas around the globe. Visit BocaTerry.com today to outfit your resort with the most luxurious bath and spa accessories on the market at wholesale prices!

Optimum7 is a highly consultative internet marketing company with offices in Morristown, New Jersey and Miami, Florida. Specializing in Search Engine Optimization (SEO), Pay per Click (PPC) Management, eCommerce, Reputation Management and a variety of other online marketing strategies, they can help your website achieve the visibility it deserves. Visit Optimum7.com to discover a customized solution for your Internet Marketing needs!

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Edward Cohen
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