We've created a powerful, targeted marketing program with NBC Bay Area that gets seen in more places than any other media.
Los Gatos, CA (PRWEB) August 30, 2012
ActiveOver50 TV, division of ActiveOver50 Media Company, launches “Spotlights” on NBC Bay Area showcasing Harrell Remodeling and The Forum retirement community.
ActiveOver50 “Spotlights” are 2-minute TV segments spotlighting local businesses providing products and services in the San Francisco Bay Area for the active 50+ consumer. The spots reach over 1,000,000 50+ viewers across all media: TV, web, social media and print.
“Boomers and seniors watch more TV than anyone else,” said Larry W. Hayes, owner/publisher of ActiveOver50 Media. “They also read more magazines, especially those that provide useful and interesting content written for them.”
“By integrating broadcast TV with print, online and social media, we’ve created a powerful, targeted marketing program with NBC Bay Area that gets seen in more places by more 50+ consumers than any other media in the Bay Area.”
TV “Spotlights” are based on the editorial format of ActiveOver50’s print/digital magazine which reaches over 200,000 readers in the San Francisco Bay Area in print and online.
The 50+ demographic is the fastest growing, wealthiest, most educated and most dynamic age group in the Bay Area. Nationwide, boomers and seniors represent over 80 million adults. This rapidly growing demographic is a marketing force that advertisers are now targeting.
Founded in 2005, ActiveOver50 Media produces marketing products that target active 50+ consumers who are working, seeking work, thinking of retiring or leading active retired lives.
In addition to TV and print, the Company produces an “Active Living” EXPO scheduled for Saturday, September 29, 2012 at the Santa Clara Convention Center, Santa Clara, CA.
For more information about ActiveOver50 Media and its TV “Spotlights” with NBC Bay Area, contact publisher/CEO Larry W. Hayes at 408.921.5806 or email: Larry(at)ActiveOver50(dot)com. Visit website: ActiveOver50.com.