LaTour Hotels and Resorts Appoints Adriana Avina as New Director of Sales & Marketing

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The LaTour team is thrilled to be adding what will surely be a strong new member to their sales & marketing force.

WHO/WHAT: Adriana Aviana appointed Director of Sales & Marketing at LaTour

WHEN: Effective Immediately

WHERE: LaTour’s Mexico City Headquarters

Hotel Industry professional Adriana Avina has joined LaTour Hotels & Resorts as their new Director of Sales at their Mexico City headquarters. Adriana will be responsible for directing the development of sales and marketing strategies and establishing relationships within the travel community to help drive business to LaTour Hotels and Resorts in Mexico. Additionally, as LaTour continues to grow, she will be overseeing the pre-opening sales efforts for new properties that will be coming online next year.

Prior to joining the LaTour family, Adriana held several sales positions, including the Sales Manager at Tesoro Resorts with whom she was with for over 6 years. During her time at Tesoro she was able to achieve more than $10 million pesos in annual group sales.

Tom LaTour, CEO, says “We are thrilled to welcome high-caliber professionals like Adriana to our team and lead our sales and marketing efforts in Mexico. Her strong track record, extensive hospitality experience and great familiarity with the market coupled with her sales expertise will help ensure our property’s success.”


LaTour Hotels and Resorts delivers extraordinary, highly personalized vacation experiences at new and existing four- and five-star golf, ski, urban and oceanfront properties. The company’s goal is nothing less than to transform the ownership experience through superior service, distinctive amenities, imaginative activities and an obsessive attention to detail. LaTour Hotels and Resorts currently operates properties in the United States, Mexico and Thailand, with upcoming expansion plans throughout South America, Europe and Asia. LaTour exclusively targets only the most discriminating buyers and is staffed only by highly trained and highly motivated personnel. LaTour seeks to ensure that its properties deliver ownership experiences that vastly exceed all expectations.


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Hannah Zulueta
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