Irwin Naturals Announces the Development of Irwin Life - A New Online Community for Health Enthusiasts

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Interactive Health Community set to launch September 24th.

Irwin Naturals announces the development of Irwin Life, to be launched on September 24th 2012. will serve as an interactive content platform for consumers and trade partners. Collaborating with health and lifestyle professionals Irwin Life will provide compelling content, focused on helping to create better lives. The site will also feature various on-going social media-driven contests for user-generated content.

"Irwin Naturals has always been committed to providing great products. With over 18 years of experience in the health food industry, we are thrilled to take the knowledge and information we have gained over the years and go beyond the bottle and into the digital space. We look forward to watching Irwin Life evolve and grow as more and more people join us and share their experiences and knowledge” Rebecca Pearman, President, Irwin Naturals will launch with a series of interactive contests designed to engage community members to join the online conversation while earning the chance to win Irwin Naturals products, coupons and more.

Irwin Naturals has retained the services of Internet veteran, Stacey Moore, to design and implement the functionality of Irwin Life. Stacey has extensive experience creating online communities, with a focus on projects in the luxury and lifestyle categories. More info at

About Irwin Naturals

Irwin Naturals has been a leader in the nutrition industry for over 18 years, with a firm commitment to expanding the boundaries when developing solution oriented vitamin formulas that exceed the highest quality and purity standards. From their core line Irwin Naturals, to their new innovative lines like Irwin Organics, Irwin Kids, and Irwin Ayurvedics. In addition the Irwin Naturals brands also include the product lines Nature’s Secret and Applied Nutrition.

Irwin Naturals is headquartered in Southern California with sales divisions spread throughout the USA. Irwin Naturals’ vast range of products are available through health food stores, mass market retailers, on line retailers and distributors nationwide.

For more information about Irwin Naturals and its products, please visit the company's website at

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Ashley Richardson
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