Nuun and Company Named the Official Electrolyte Sponsor of the 2012 and 2013 Nike Women’s Marathon

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Nuun and Company will be hydrating runners of the 2012 and 2013 Nike Women’s Marathon and Half Marathon events in San Francisco

Nuun and Company Named the Official Electrolyte Sponsor of the 2012 and 2013 Nike Women’s Marathon

As pioneers of portable, electrolyte hydration without sugar, Nuun is dedicated to improving health through hydration. We are proud to support these runners throughout their training and racing.

Nuun, the top-selling sports drink in run, bike, and outdoor specialty stores, will be the Official Hydration Sponsor of the 2012 and 2013 Nike Women’s Marathon and Half Marathon events (NWM). The Nike Women’s Marathon will return to San Francisco for its ninth year on October 14, 2012 and will celebrate its 10th year in October, 2013. Nuun is the Official Electrolyte Beverage and will be served at all on-course aid stations as well as the start and finish lines.

From its inception, Nuun has built its business by focusing on better health and performance through hydration. Beverages containing a large amount of sugar can accelerate the dehydration process; Nuun’s no sugar, portable electrolyte enhanced drink tablets are ideal for Nike Women’s Marathon runners. Nuun drink tablets turn water into a beverage containing the optimal balance of water and electrolytes to properly and efficiently hydrate the body. To prepare and support the runners, Nuun will be providing participants with hydration tips and education about training with Nuun on the NWM official Facebook page.

Nuun will also collaborate with Nike through sampling programs and educational clinics for participants at California-area training runs. These runs will be held at NIKETOWN San Francisco, Nike Santa Monica, and participating Fleet Feet, Forward Motion, Sierra Running Co, TranSports, Athletic Soles and Lombardi Sports locations in San Francisco, Sacramento, Berkeley, Davis, Pleasanton, Santa Rosa, Roseville, Fair Oaks, Menlo Park, Pleasant Hill and Chico.

NWM runners will be able to sample and purchase Nuun during the three days leading up to the race at the NWM Race Expotique located in Union Square, where participants will experience a premium opportunity to interact with partner brands. On race day runners will find Nuun at the start line near Niketown Union Square, at each hydration aid station along the course and at the scenic coastal finish line along The Great Highway.

“We are honored to be the sponsor of the Nike Women’s Marathon. As pioneers of portable, electrolyte hydration without sugar, Nuun is dedicated to improving health through hydration. We are proud to support these runners throughout their training and racing,” said Mason Reay, President and CEO of Nuun.

The Nike Women’s Marathon is the largest women’s running race in the country. Founded in 2004, it has an established reputation among female runners. Over its 8-year history, the event has helped The Leukemia & Lymphoma Society’s Team In Training Program raise over $118 million dollars to fight blood cancer. Nuun supports The Leukemia & Lymphoma Society through sales of co-branded Team In Training products and programs.

About Nuun
Nuun and Company, based in Seattle, WA, is the pioneer of electrolyte enhanced drink tablets that turn water into an optimally balanced sports drink without the sugars and plastic waste of traditional sports drinks. Founded in 2004, Nuun is used by the world's best athletes and enthusiasts in running, cycling, triathlon, golf, outdoor, and general fitness. Eight years later, Nuun Active Hydration is the #1 selling sports drink product in bike, run, outdoor specialty and outdoor chain stores. In May 2012, Nuun introduced Nuun All Day, a new line of vitamin-enhanced drink tablets for healthy, daily hydration anytime. Nuun All Day is also a great substitute for kids to replace juices or beverages high in sugar and artificial ingredients. Nuun is sold in over 5,000 outlets in the US and available in over 30 countries. To learn more and find stores in your local area, visit http://www.nuun.com.

About The Leukemia & Lymphoma Society
The Leukemia & Lymphoma Society ® (LLS) is the world’s largest voluntary health agency dedicated to blood cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world and provides free information and support services. Founded in 1949 and headquartered in White Plains, NY, LLS has chapters throughout the United States and Canada. To learn more, visit http://www.LLS.org or contact the Information Resource Center at (800) 955-4572, Monday through Friday, 9 a.m. to 6 p.m. ET.

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Elisette Carlson

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