Austin, TX (PRWEB) August 29, 2012
Cinsay, a leading SaaS provider of social video commerce technology, reports increased interest of its patent-pending Smart Store™ technology. After rolling out the newly developed technology at DEMO Spring 2012, new customers have been steadily increasing and deploying the Cinsay ecommerce storefronts via websites, social media and email. Merchants using the Cinsay Smart Store™ platform experience higher conversion ratios than typical ecommerce sites.
International Success for Video Commerce
Cinsay’s customers in markets outside the United States see the benefits of combining social video and ecommerce. Juan Carlos Garcia, Director General for both PlazaVIP.com and Decompras.com in Latin America said, “In the last 4 months of working with Cinsay, Decompras has experienced outstanding business results in terms of conversions, consumer engagement, and most importantly, revenue impact.” Decompras, which is owned by Carlos Slim, uses stylish videos to sell consumer technologies like iPads, iPhones, HD televisions and cameras through the Smart Store™ platform viewable on both computers and mobile devices. “We look forward to expanding our business relationship to other parts of America Movil and Grupo Carso. Cinsay's video ecommerce solution is a ‘game changer’ for ecommerce, and we consider Cinsay a strategic partner in Decompras' mission to be the number one ecommerce platform for all Latin and South America”, Garcia added.
Cinsay believes there is great potential in pursuing relationships with strategic international partners. Christian Briggs, Cinsay’s Chairman and CEO, remarked, “I am very excited and honored for this opportunity to provide our proprietary Smart Store™ platform to the leading ecommerce service provider in Latin America, Decompras as well as to other parts of America Movil and Grupo Carso. We look forward to this long-term partnership and continued success”. Besides Latin America, Cinsay is also developing strategic alliances with companies in Russia, Asia and Europe.
Video + Smart Store™ platform = More Commerce for SMB and SOHOs
Google and Compete reported that 4 in 10 online shoppers visited an ecommerce store as a result of watching video online, in an August 2012 study for the apparel market. Small business owners like Theresa Roth understand the power of video when combined with ecommerce. Her business, SuperLove, has been an online hit. SuperLove offers exclusively designed Cashmere panties via Etsy and Cinsay’s Smart Store™ platform. “We almost sold out”, said Roth, after recently promoting her video on both twitter and Facebook. “I haven’t purchased any kind of advertising but my videos are shared and “liked” and as a result, I don’t have to go after shoppers; they find me”, Roth added.
ICD is an urban clothing business that is combining artistic short film clips with designer jackets and crew shirts. Flahn Manly, the store’s owner said, “I’m definitely using the Cinsay platform for upcoming projects where I’m collaborating with other artists.”
Kenneth Morrow, with the famed ‘All American Soap Box Derby’ organization is also a big fan of Cinsay. The association, which dates back to 1934, plays host to national soapbox races and sells official racecar kits. Videos from nationwide events are hosted on their site via the Smart Store™ platform and features soapbox kits, apparel and accessories for purchase inside each video. “The Smart Store™ technology is proving to be an excellent display platform for the current and historic highlight promo videos”, said Morrow.
Healthcare professionals are finding benefits from using Cinsay’s technology as well. The Key-Whitman Eye Care Center in Dallas has hosted several successful campaigns. Another eye doctor, Dr. Janina from Florida, uses the Smart Store™ platform to better serve her patients. “I needed to simplify the ‘take action’ steps of my future clients. Expecting them to complete the step of, ‘go to my website, then go to my Discounts tab, then click on the arrow key for a list of services to choose’... it was way too much to expect. I felt I would lose people before they even completed the sale”, said Janina. Cinsay’s Smart Store™ platform saves users time and excessive steps as they can select and execute on exactly what they want inside her video.
Chef Eric Daniel of Blue Fire Kitchen uses the Smart Store™ platform to market his private dinners and weekly meal service. “Cinsay’s technology allows me as a small business to compete with the bigger businesses. It helps level the playing field for marketing and gives clients an idea of who and what my unique business is about”, Daniel said.
Adding the Smart Store™ platform to your business is a very effective and easy way to market and sell your products. Cinsay has made it easier than ever before to set up and launch your own Smart Store™ video. Click here to learn more
About Cinsay, Inc.
Cinsay is a leading SaaS provider of next-generation social video commerce technologies. Cinsay’s comprehensive digital product uses technology and video to transform ecommerce. Cinsay provides the ability for anyone to sell products, capture donations, and generate leads inside the patented Smart Store™ platform as well as optimize performance of the technology by leveraging in-depth analytics. Forbes has named Cinsay as one of “America’s Most Promising Companies” and eTail Conferences identified Cinsay as a “Rising Star” in innovation for 2012.
About Smart Store™ Platform Conversion Rates
While many of Cinsay’s clients experience higher conversion rates, Cinsay and the technology itself does not guarantee the same results for all users. The success of ecommerce and ‘take action’ conversions are influenced by many factors including: incentives, price, product, service, brand, audience, value, design and presentation of the promotion as well as outside market conditions and events.