Pre-Olympics failings highlight steps that all organisations must take to protect their assets and reputation, says packaging expert

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London 2012 is proving to be a massive success. But, says Brian Jackson, of South East Labels, the security blunders that overshadowed the build-up highlight issues that every business should take seriously.

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"Implementing security features in business is an elementary way of protecting assets and investments."

One Australian newspaper went so far as to say the Games represented a new personal best in terms of Olympic hosting – but anyone watching the news in the run up to the event could be forgiven for thinking it would turn out otherwise, with reams of coverage given to the security shortfall and the drafting in of the army.

Brian Jackson, of print and labelling solutions company South East Labels ( says the scenario holds essential lessons for all businesses and organisations. “Just as personal safety is an essential contributor to a sense of wellbeing, implementing security features in business is an elementary way of protecting assets and investments.”

Physical aspects of security are just one element of the bigger picture. As more information is held and transferred online, business gets more competitive and hackers and scams become more professional, security systems, codes and packaging become more important too.

Secure and tracking labelling is now being used by an increasing number of businesses, and not just those in the pharmaceutical market. “As advances are made in the secure labelling field, we’re being approached by more businesses wondering if it can help them,” said Brian. “Other than pharmaceuticals, food, beverages and personal care are competitive and growing markets. We work with companies across this and other sectors to offer a wide range of security and asset tracking label products that can be tailor made to our customers’ individual needs – whether that is tracking assets around office environments or warehouses, enabling the identification of lost or stolen property, or to thwart the threat of counterfeiting.”

Options include ‘temper-evident’ labels made from ultra destructible material (which is impossible to remove in one piece) or ‘void’ material (which results in the letters ‘void’ or ‘void if removed’ becoming visible if the label is tampered with), synthetic vinyl labels, perfect for uneven surfaces or harsh environments, and – strongest of all – metallic materials, ranging from aluminium labels through to heavy-duty steel plates.

Asset-tracking properties can be added to all labels and materials, allowing users to log, identify and track items through various stages of transport, storage and sale. “We can digitally produce any 1D or 2D data matrixes, such as barcodes and QR codes, which eliminates plate cost and makes any changes quick and easy,” said Christian/Brian.

“We understand that while the idea and benefits of secure labelling are easy to understand, the options and processes can be daunting for our customers. I urge any business considering using security labels not to be put off – we offer free, expert advice on all of our products, so ask us! Security labels can save you time, help you identify any stolen or counterfeit items and alert you to anyone trying to tamper with goods or equipment. All in all, a wise investment.”

About South East Labels:

For more than 20 years South East Labels have been supplying labels and labelling systems to a wide variety of industries. We are well-equipped to provide fast turnaround times, continuity of supply and everything else you need to meet your label and label printing requirements. If a product or service required is not shown please contact us and we will do our best to source it for you.

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Christian Godden
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