As part of their commitment to customer satisfaction, the search marketers at Chelmsford-based agency, SEO.org.uk, regularly provide their users with industry news and guidance.
(PRWEB UK) 30 August 2012
As part of their commitment to customer satisfaction, the search marketers at Chelmsford-based agency, SEO.org.uk, regularly provide their users with industry news and guidance. In keeping with this, they have issued advice on how to get the most from blog and article distribution sites. Managing Director, Ben Austin, explains the benefits of this strategy.
“Using a high quality blog distribution platform not only allows your work to be seen by a wider audience but also helps you gather a more varied link portfolio. In order to take full advantage of this, there are a number of steps to follow”, Ben explains.
- Find a niche angle. Due to the vast array of benefits on offer, many people use blogging distribution sites, and so it becomes necessary to find a way to make your work stand out. Rather than sticking to an overview of your subject it is better to delve further and tackle something more specific to grab the attention of those searching for articles.
- Be sure to comply to guidelines. Most blogging sites have their own set of regulations and failure to adhere to these could prevent your content being published (and therefore being seen by potential customers), or at least slow the process down considerably. These rules may regard anything from word count, to link inclusion, to how you approach other bloggers.
- Concentrate on your title. With many providers, the title and a short description/ first paragraph are the only part of your content displayed to users when bidding, therefore making it imperative that this is made as appealing as possible. Be as creative as possible when it comes to your heading and chances are you’ll experience an increase in offers.
- Pay attention to who you accept offers from. When sifting through bids, be sure to keep a number of considerations in mind, including the site’s PageRank, blekko rank, and their number of Google indexed pages. Despite popular belief it may not always be the best strategy to simply select sites with the highest PageRank, instead targeting a variety is better for your overall link structure, a major part of any SEO campaign. Nevertheless, always be sure to check that a site holds some relevance to your firm and is well written and coherent.
SEO.org.uk was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, copywriting services and website design.