Although electronic communications works best when targeted at customers in the right demographic, there can be vast cultural differences that need to be considered for the communication to be received effectively.
Teddington, Middlesex. UK (PRWEB) August 30, 2012
The internet has thrown open the door to the global market place, and with it comes unlimited opportunities for businesses to attract customers from around the world. These are exciting times for business owners who are rushing to exploit the potential benefits. In response, Katie’s Cards have created two new corporate Christmas Ecards both carrying a neutral, generic message that businesses, wishing to send Christmas greetings to their multi-national customer base, can do so without alienating or offending anyone.
Even very small businesses can reach a large new audience by communicating effectively online. Targeting customers through e-marketing can boost sales and brand awareness, cost effectively, if handled correctly. Benj Ariola, web-marketing expert from Internet Marketing Inc. says:
“Internet marketing offers the opportunity to reach a more interested and active audience. Traditional marketing through radio, TV and print offers exposure to large audiences, but there's no guarantee that those audiences are paying attention.”
Engaging and cultivating an audience through internet marketing is the greatest challenge facing e-marketers. Although electronic communications works best when targeted at customers in the right demographic, there can be vast cultural differences that need to be considered for the communication to be received effectively.
A Joint Report by The United Nations Alliance of Civilizations and The United Nations Global Compact Office: ‘Doing Business in a Multicultural World: challenges and opportunities 2009’ states:
“…to be successful in an inter-connected world, businesses of all sizes and in every country must be able to compete effectively in diverse, multicultural environments”
Katie Davies, founder of Katie’s Cards understands the need to for businesses to be sensitive to their customers’ cultural diversity:
“We have created the new E cards for global brands who want to send Christmas greetings to their customers and staff, while being aware that the recipients may be from a variety of cultural and religious backgrounds. The cards have seasonal, atmospheric and jolly imagery, to evoke a sense of the occasion, but avoid any direct reference to the Christian celebration’s iconography.”
The cards will be available on the website shortly, joining the large collection of corporate and business E cards from Katie's Cards, that can be customized and sent in a few mouse clicks. Customers can use the service to send company E cards to clients, customers and staff across the globe. By selecting the desired card, adding a logo, company message, weblink, uploading a list of recipients and selecting a delivery date, the logistical headache of sending company Christmas cards is easily resolved in a matter of minutes.
A smart and professional way to send corporate Christmas messages, the Katie’s Cards website offers a large range of options, from a simple ‘do it yourself’ static ecard for £75, to a full bespoke service, where a unique animated Ecard can be commissioned from scratch. For more information, or to preview the cards, just visit http://www.katiescards.com/company