Given the size of the internet and the rate at which it is expanding, it is almost inevitable that at some stage or other, most companies will experience negative attention
(PRWEB UK) 31 August 2012
Given the size of the internet and the rate at which it is expanding, it is almost inevitable that at some stage or other, most companies will experience negative attention from someone on the web. Regardless of whether or not these allegations have any truth, they can cause serious harm to a site’s reputation. When this occurs, many firms begin to turn to reputation management; however, planning ahead and having a strategy firmly in place before this happens can prove to be a much more effective way of tackling the problem. Head of Search at the Essex based agency, Matt Wood, offers his thoughts on the subject.
“In order to pre-empt these attacks, it really is advisable to have some level of brand protection already in place. Here’s why”, explains Matt.
- If and when a company does become affected by damaging content online, the work needed in order to repair their image will be considerably easier if a strategy is already in place. Part of proactive reputation management involves creating positive copy in an attempt to outweigh the negative, effectively “burying” bad comments. When a user searching for your company is presented with a multitude of positive feedback, they are more likely to discard any adverse opinions they come across.
- The work undertaken as part of a proactive reputation management strategy not only protects a brand but is also a great assistance to the overall SEO campaign. With high levels of quality content produced, link building and careful social media monitoring all common practice, web masters will likely see an improvement in SERPs.
- A large part of reputation management involves social media marketing. This is often the first place disgruntled customers turn to voice their opinion and so regularly monitoring and interacting with users on here is often implemented into the strategy. Needless to say this in itself is a major marketing advantage, allowing site owners to tackle both areas at the same time.
SEO.org.uk was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, copywriting services and website design.