Seniors Guide Launches Augmented Reality App, Technology in Central Virginia

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Seniors Guide App is available for both Android and iOS as a free download, turning print into interactive, digital content.

Scan this photo with the Seniors Guide AR App for an example of Augmented Reality

Scan this photo with the Seniors Guide AR App for an example of Augmented Reality

Print pages featuring Augmented Reality in the can be identified by the light blue, “SG” icon, letting readers know which content is interactive.

As senior citizens begin embracing new technologies, Seniors Guide Magazine makes ‘print come alive’ with its September – December 2012 Central Virginia (Richmond-Charlottesville-Fredericksburg) issue. The technology is called Augmented Reality (AR) and is already being used by companies such as Google, Marvel Comics and IKEA.

With a quick use of a supported smart device or smartphone, readers looking for information on retirement housing, home care and other services for seniors can download the Seniors Guide Augmented Reality app and watch as the print ad begins moving – revealing more information.

“Not only do senior citizens themselves use our magazine,” says Katharine Ross, Director of Publishing for Seniors Guide, “Adult Children and tech saavy Case Managers, Social Workers and Discharge Planners in the industry are looking for ways to get more information at hand for referrals, and for quick research.”

The Seniors Guide Augemented Reality App is available for Apple’s iOS in the iTunes Store for both iPhone and iPad, and in The Droid Marketplace and Google Play for smart devices like the Samsung Galaxy phones and readers, HTC devices, and the Google Nexus tablet.

Print pages featuring Augmented Reality in the magazine can be identified by the light blue, “SG” icon, letting readers know which content is interactive. In order to access the content, the user must download the Seniors Guide AR App and have 3G, 4G or WiFi access. Current companies utilizing the technology are the Crossings at Bon Air – a continuing care retirement community in Richmond, Senior Solutions Home Health Care, and Emeritus Senior Living.

Seniors and their families can find Seniors Guide Magazine for free in popular grocery stores Kroger, Martin’s, and WaWa in Richmond; Kroger, Harris Teeter, and Food Lion in Charlottesville; and in Kroger and WaWa in Fredericksburg, VA along with distribution in Hospitals and Doctor’s Offices. Contact Seniors Guide at http://www.SeniorsGuideOnline.com to receive your complimentary issue of the Central Virginia Seniors Guide Magazine, featuring enhanced Augmented Reality technology.

Seniors Guide, a Richmond, Va. -based company publishes Seniors Guide magazines throughout Cincinnati, Ohio; Dayton, Ohio; Indianapolis, Indiana; Raleigh-Durham, North Carolina; Richmond, Virginia; and Roanoke-Lynchburg, Virginia and features a correlating website of http://www.SeniorsGuideOnline.com. Seniors Guide’s mission is to help seniors and their families find the information they need on options available in senior housing, senior care, assisted living, independent senior living, retirement communities and other retirement living needs. Seniors Guide also has resources at http://www.seniorproductsservices.com for Cincinnati, Ohio; Dayton, Ohio; Raleigh-Durham, North Carolina; and Richmond, VA. Ross Publishing, Seniors Guide’s parent company, began in 1991 and has been publishing helpful, free publications and websites ever since.

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Jeff Hartman
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