Digigraph.me and Team Detroit Partnered to Generate Buzz for Ford Racing at Pure Michigan 400

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Personalized Photos of NASCAR Sprint Cup Driver and 2011 Daytona 500 Winner, Trevor Bayne, Available Online and via Mobile At-Event

Digigraph.me, partnered with Advertising Age “Top 10” and Ford roster agency, Team Detroit, to support Ford Racing at the Pure Michigan 400 NASCAR Sprint Cup race, Sunday, August 19, 2012 at Michigan International Speedway. The two companies collaborated to reward and engage racing fans, both at-event and online, with personalized digital photos, “Digigraphs®,” of NASCAR Sprint Cup driver & 2011 Daytona 500 winner, Trevor Bayne.

Ford Racing’s on-site “Brand Ambassadors” passed out special Driver Cards, featuring Bayne and campaign calls to action at the race, while Ford Racing simultaneously supported at-event activity with special Digigraph® offers on Facebook and Twitter.

Fans reacted positively on Ford Racing’s Facebook and Twitter pages by sharing their Digigraphs®, providing instructions to other fans who wanted a Digigraph® and thanking Ford Racing for offering personalized photos of Bayne, one of Ford Racing’s nine drivers.

Digigraphs® extend a brand’s celebrity & athlete endorsements, engaging fans beyond individual events, with personalized keepsakes from the athletes and celebrities that inspire and entertain them. Fans love their Digigraphs®, frequently sharing them with hundreds of friends in social media. In exchange, the sponsoring brand cultivates an expressly permissioned, current, list of new “hand raisers.”

To learn more about current & recent Digigraph® campaigns, please visit Digigraph.me’s Facebook page at http://www.facebook.com/Digigraph.me.

About Digigraph.me, Inc.
Digigraph.me, Inc., based in Los Angeles, CA, empowers brand “activation” and broad audience engagement with patented, proprietary technologies that reward fans with instant, personalized and digitally autographed photos of their favorite celebrities, athletes, musicians and public figures, in every digital channel.

Get your own Digigraph of Global Brand Ambassador, Wayne Gretzky, by visiting the company’s website at http://www.digigraph.me or by texting DGWAYNE to the Mobile Messaging “shortcode:” 95323 and following the instructions in text messaged replies.

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Jill Moran
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